Search Engine Optimization is ever-changing and staying up to date with the latest trends and tactics is imperative. Google algorithms undergo changes every now and then, and online businesses that fail to abide by the Google’s rules would be left behind. Also, poor SEO techniques will negatively impact the website presence.The new Google’s algorithms and webspam filters will require online marketers to test and implement new techniques. Here are a few tactics that will help improve your SEO efforts.
Optimize for mobile search: Earlier mobile usability offered a competitive advantage, but now mobile optimization is a necessity. When it comes to SEO, optimizing for mobile is important primarily due to hardware and connectivity issues and page speed that mobile users face. Once the pages are optimized, you would need to minify code, leverage browser caching, and reduce redirects. All these will definitely improve the speed and offer a good user experience. Google Algorithm now rewards mobile-friendly sites, too.
Long-tail keyword searches: Nowadays, queries made by users have become more accurate and specific. You should concentrate on long-tail keyword, as it gives users a chance to get specific content based on their searches. Google’s Adwords Keyword Tool will help you find long-tail keywords that are most suitable for your industry.
Align your social media and SEO efforts: It is still an ongoing debate whether or not Google uses social signals in its algorithm for ranking, however, experts believe that Google will be giving more emphasis on Facebook and Twitter. There is a strong correlation between rankings and signals and therefore aligning your social media and SEO efforts makes sense.
Focus on ROI metrics: Most of the online business still focuses on keyword rankings and implementing campaigns based on keyword positions. This is not a best practice and the real focus should be on ROI metrics.
Earning links rather than building links: As a SEO professional you should know that building links on relevant blogs and chasing large quantities of links should not be the only focus right now. Earning links should be a priority, as a gaining a single link on a high-quality relevant website is valuable in many ways. It can offer a number of SEO benefits including attracting referral traffic, leads, and improving brand reputation.
There are so many changes related to SEO, some are game changing ones. Adopt these strategies to strengthen your SEO efforts. If you have any additional tips to add, post them below as comments.
At Gazelle Interactive, we have a strong SEO team to take care of all the things related to SEO and to provide a positive result. Get in touch with us, today.