SEO is something that has been giving nightmares to website owners & search engine marketers around the world. But, by making sure that you have the basics right, it shouldn’t be as difficult as it seems, provided you have great content on your website. Here are some of the best SEO tips from the experts to avoid Google penalties.
Top SEO Tips and Best Practices
1. Don’t pursue vanity goals
When it comes to SEO some businesses pursue vanity goals without considering its consequences. Many clients choose to break their company website into several microsites, each with a different focus thinking that the microsites would help spread the company’s brand further among other benefits.
The result: In reality the business’s ranking dropped because it went from a single domain that Google trust to several new domains that Google didn’t trust yet. Trust is an important factor in Google’s search rankings, if Google don’t trust a site its ranking will automatically drop. Moral, a better strategy is to stay focused on true business goals than vanity goals.
2. Be cautious about links
To determine value of a site Google uses links pointing to that site. Over the years, countless sites have involved in black hat link acquisition such as paying for links from other sites. Google’s penguin algorithm effectively punishes sites engaged in link acquisition tactics.
Link building is one factor where we can see businesses get hurt the most. This can be explained with the help of an example. Expedia, an online travel agency lost 25% of its search visibility in Google according to Search Metrics in January. Here what actually happened is Google penalized Expedia for “a large number of keyword-rich links pointing to Expedia from blogs and sites across the Internet.
A better strategy to avoid penalties is to focus on your SEO strategy and be careful about your tactics, especially those involving links.
3. Get everyone in your company involved in SEO
To achieve better results it’s always important to work closely with people in other departments or with other responsibilities. By getting everyone involved, a business can get more traffic coming to its site from Google and can sustain its growth in search rankings. When everyone works together, the progress can be staggering.
4. Always keep an eye out for technical issue
Technical problems are the other factors which can crack your finally crafted SEO program and it can be an SEO disaster waiting to happen. Among these technical issues which can negatively impact your search engine rankings include 301 redirects, a noindex tag that applies to the entire site, and problems with your robots.txt file.
5. Drop the spammy anchor text
Anchor text is text that appears in highlighting within a hypertext link. Marketers have often used their desired keywords in anchor text to tell Google what the page being linked to is about and it will also help the page to rank well in the search results. Recent Google algorithm have put an end to anchor text manipulation. If you get so many sites to link to yours using desired keywords, it can actually put your site at risk.
6. Build a strong online reputation
It will be increasingly important to earn an authoritative and trusted online reputation to protect your company from future Google algorithm changes. This can be done through “extreme differentiation”.
You can accomplish extreme differentiation by not creating “the same old content”. For example, if you are planning to write a post on mortgage tips, you might probably do a Google search on the keyword mortgage tips to see what shows up in the search results. You can see thousands of results with which you must compete. To stand out, you must introduce something new to the conversation, which will help you to earn more links through blogs and other social media sites. And these links will help you to build your online reputation and will drive more traffic to your site.
7. Solve your target customers’ problems
A good defense against future Google algorithm changes is to focus on creating content that answers your targeting customers’ problems. It should be act as a trust worthy resource, give back to your community, and interact with others so that you are seen as open and available. All these will help you to build your business in a positive way, which not only increases Google rankings but it’s good for your business too.
Still worried about your SEO strategies? Call 888-814-8599 for a free quote from our search engine optimization experts!