Imagine you run an ecommerce portal. You are selling some high end cameras there. Users may come to your site and browse through the cameras, but leaving your site without any purchase. The reason may be they couldn’t buy because your products are expensive. If you later decide to give certain discount deal for the same cameras, how do you reach those users who expressed interest on your products but left your site only because they couldn’t spend that huge amount of money? AdWords Remarketing can help you to get those users back and make them some purchase! So, Remarketing lets you reach your audience and hence eventually lead you to better conversion rates.
Remarketing is a clever marketing tool that lets you show ads to users who have previously visited your website but haven’t converted.
Remarketing is not a new strategy among traditional marketers, but ever since Google AdWords facilitated remarketing this became a huge marketing opportunity. For Google, remarketing is more like behavioural targeting, for instance, someone who has visited superbowl.com will be tagged as a football fan and later will be shown ads for related merchandise.
AdWords Remarketing lets you find more buyers! With AdWords Remarketing you can
People you are targeting may be familiar with your site, so they are more likely to get back to your site if you ensure that you have some tailor fit ads that would steal your potential buyer’s attention. Use remarketing to match the right message to the right people at the right time, and see the difference in your sales!