Weekly Agency Update
The latest from Google for you and your clients
March 2, 2010
Contents
Agency Blog review
Agency Learning and Development
Must Know Product Updates
- Search
- Analytics
- YouTube
- TV
Did You Know?
AdWords API v13 sunset countdown:
8 weeks until 4/22/2010
Tip of the week: Less than 60 days until most v13 services are no longer available. Are you prepared?
Agency Blog Review | Back to top
From the Agency Ad Solutions Blog
A summary of the most recent posts from the Agency blog. You can sign up to receive updates about new posts via email here.
Go for the Gold with YouTube – The winter games are running for a few more days, and it is not too late to target games-related content on YouTube. Visit the blog for quick tips to expand your reach.
Automotive Industry Spotlight – reaching Hispanic auto consumers – View the results of the Automotive Buy Flow study conducted by Google and Compete, and use the data to effectively target Hispanic auto consumers.
Agency Learning and Development | Back to top
This week’s highlights: Upcoming webinars and AgencyLand-exclusive exam prep
Upcoming webinars:
AdWords API Migration Webinar
Monday, March 1, 2010 8amPST / 10amEST / 11amEST
We’re excited to announce a webinar led by our Developer Relations team covering what you need to know to get your application migrated. This webinar is for developers, so please register only if you work with code and the API.
Register here. Once you register, please post questions here.
Think with Google: Mobile-ize Your Business
Tuesday, March 2, 2010 11amPST / 1pmCST / 2pmEST
Please join Google for an upcoming webinar about what we’re seeing in the mobile ads space and how to think about incorporating mobile into your marketing strategy.
Register here
AgencyLand exclusive webinars
February prep sessions for Google Advertising Fundamentals exam
Selling Google AdWords
February 25, 2010 at 9:00 AM PST
Featured AgencyLand resources
2010 Search Strategies for Retail Marketers – PDF reviewing how search has changed, how retailers should use search, and Google search product innovations.
Access Agencyland here.
Not yet an AgencyLand user? Click here to request an account.
Have you completed the new AdWords Certification Program exams? Visit Google AgencyLand for study materials and to sign up for a test.
Must Know Product Updates | Back to top
Search
Register for Google AdWords Certification Exam Prep Event in Chicago
We recently shared news of improvements to the Google Advertising Professionals program with a strong focus on new, rigorous exams, up-to-date with the latest AdWords functionality, and would like to invite you and your colleagues to attend our Google Advertising Professionals exam preparation event on March 18-19, 2010 at the Google Chicago office.
The goal of the event is to help prepare members of your team to pass the two new exams – Google Advertising Fundamentals and Search Advertising Advanced. There will be a full day of training on Thursday, March 18; attendance on Friday, March 19 is optional for anyone who would like to take the exams.
To secure your place, please register here by March 10, 2010. We’ll follow up with more details once registration has closed. Please note that information about program improvements and new exams is being shared only with trusted partners at this time. We appreciate your assistance in keeping this news confidential.
Analytics
Google Analytics Tip of the Week: Improving Conversions
If your clients utilize web forms, head over to the Google Conversion Room to see how even the smallest of changes, like using the appropriate negative (white) space, can boost conversions. Follow the full list of guidelines and start converting more visitors into customers today.
YouTube
Updates to the YouTube Keyword Tool for Promoted Videos: Localized Data
As you may have read in past updates, the YouTube Keyword Tool is a great way to discover keywords for your clients’ Promoted Video ads on YouTube. The tool, which offers estimated keyword impression volume as well as suggestions for additional terms, has now been localized for all languages supported by YouTube. (The language displayed by the tool is based upon the language preference you’ve selected for YouTube.) Search by descriptive words or phrases, YouTube video id or url, or demographic for great suggestions for making the most of your clients’ Promoted Video campaigns.
TV Ads
Case Study – achieving engagement and cost-effective clicks with InVideo Ads
Interested in adding Google In-stream Video Ads to your clients’ media mix, but looking for examples and best practices before moving forward?
Check out the newest case study from the TV Ads marketing team, which highlights how Alltel Wireless, working with The Martin Agency, was able to achieve their goals of audience engagement and cost-effectiveness with Google In-stream Video Ads on YouTube and video partners on Google Content Network. With the auction model, they were able to buy high-quality inventory at competitive prices, and ultimately generated a large volume of traffic at 50% the cost of other online video providers, with a 2% CTR.
Read more on the TV Ads site.
Did You Know? | Back to top
Here’s a quick cheat sheet with the latest on all things Google:
Shopping Made Smart
If you even wanted to make smart decisions about what to buy, what price to pay, and where to buy it, you’re in luck. With the new Android application called Google Shopper, the power is truly in the hands of the consumer with features like image recognition, barcode scanning, and voice search. To see Google Shopper in action, watch this video and head over to theMobile Blog for more details.
Something old, something new …
Google Docs helps take the headache out of wedding planning with over 20 wedding templates to help with everything from estimating and tracking your wedding budget, and collecting addresses for invitations to comparing vendors and much more. Say goodbye to Bridezilla and hellos to wedding planning bliss a la Google Docs.
Want to learn more? Keep up-to-date with the Google Friends Newsletter. Subscribe here.