Micro-blogging site Twitter is all set to introduce its much anticipated advertising model. It was informed that the ad platform is in the testing stages and is expected to be launched within the first half of 2010. As per available details, Twitter will link ads to the search service, so that only users who make a search on Twitter will see the related ads. Ads will not be seen in their regular Twitter stream. Third party software will distribute ads and the revenue from ads will be shared between Twitter and the application developers. Twitter allows its users to send micro messages of up to 140 characters and its ads will also use the standard format of 140 characters of text. In the beginning, Twitter will work with ad agencies and buyers, but in the due time it will shift to a Google’s AdWords-style self-serve model. Twitter, which was founded in 2006, has around 27 million users.

Google introduced “Click to Call” in January as a component of its location extensions offering in mobile. Advertisers were permitted to include a phone number associated with a physical location, which would then show on high-end smartphones as an additional line of text.

When the user clicked the phone number and initiated a call the advertiser would pay the cost bid for a click, in the same way as if there had been a click on a URL. However there’s a great deal more value delivered through a call in most cases.

The advertiser was originally required to associate a telephone number with a physical address to utilize Click to Call. Now Google has decided to expand the scope of the offering to any advertiser. There is now no need for a physical address. That means calls can be directed to call centers and more easily utilized by “national” advertisers.

Google told me previously that click-through rates (”CTRs”) on these ads have been from “5 to 30 percent better” than other AdWords CTRs in mobile. Even the URLs in these ads get more clicks, according toSurojit Chatterjee, Product Lead, Local Mobile Advertising, Google.

He added that this expansion of the Click to Call program is partly being driven by national advertiser interest. “There was a tremendous response from large insurance companies, travel and rental car companies and healthcare, among others,” said Chatterjee. “There has just be a great response.”

Google believes (and hopes) that smart advertisers will start bidding more aggressively on these types of ads. But for now they remain a bargain relatively speaking. As I said previously, it’s a call for the price of a click.

Weekly Agency Update
The latest from Google for you and your clients

March 2, 2010

Contents
Agency Blog review
Agency Learning and Development
Must Know Product Updates
- Search
- Analytics
- YouTube
- TV
Did You Know?

AdWords API v13 sunset countdown:
8 weeks until 4/22/2010

Tip of the week: Less than 60 days until most v13 services are no longer available. Are you prepared?

Agency Blog Review | Back to top

From the Agency Ad Solutions Blog
A summary of the most recent posts from the Agency blog. You can sign up to receive updates about new posts via email here.

Go for the Gold with YouTube – The winter games are running for a few more days, and it is not too late to target games-related content on YouTube. Visit the blog for quick tips to expand your reach.
Automotive Industry Spotlight – reaching Hispanic auto consumers – View the results of the Automotive Buy Flow study conducted by Google and Compete, and use the data to effectively target Hispanic auto consumers.

Agency Learning and Development | Back to top

This week’s highlights: Upcoming webinars and AgencyLand-exclusive exam prep

Upcoming webinars:
AdWords API Migration Webinar
Monday, March 1, 2010 8amPST / 10amEST / 11amEST
We’re excited to announce a webinar led by our Developer Relations team covering what you need to know to get your application migrated. This webinar is for developers, so please register only if you work with code and the API.
Register here. Once you register, please post questions here.
Think with Google: Mobile-ize Your Business
Tuesday, March 2, 2010 11amPST / 1pmCST / 2pmEST
Please join Google for an upcoming webinar about what we’re seeing in the mobile ads space and how to think about incorporating mobile into your marketing strategy.
Register here

AgencyLand exclusive webinars
February prep sessions for Google Advertising Fundamentals exam
Selling Google AdWords
February 25, 2010 at 9:00 AM PST

Featured AgencyLand resources
2010 Search Strategies for Retail Marketers – PDF reviewing how search has changed, how retailers should use search, and Google search product innovations.

Access Agencyland here.

Not yet an AgencyLand user? Click here to request an account.

Have you completed the new AdWords Certification Program exams? Visit Google AgencyLand for study materials and to sign up for a test.

Must Know Product Updates | Back to top

Search
Register for Google AdWords Certification Exam Prep Event in Chicago
We recently shared news of improvements to the Google Advertising Professionals program with a strong focus on new, rigorous exams, up-to-date with the latest AdWords functionality, and would like to invite you and your colleagues to attend our Google Advertising Professionals exam preparation event on March 18-19, 2010 at the Google Chicago office.

The goal of the event is to help prepare members of your team to pass the two new exams – Google Advertising Fundamentals and Search Advertising Advanced. There will be a full day of training on Thursday, March 18; attendance on Friday, March 19 is optional for anyone who would like to take the exams.

To secure your place, please register here by March 10, 2010. We’ll follow up with more details once registration has closed. Please note that information about program improvements and new exams is being shared only with trusted partners at this time. We appreciate your assistance in keeping this news confidential.

Analytics
Google Analytics Tip of the Week: Improving Conversions
If your clients utilize web forms, head over to the Google Conversion Room to see how even the smallest of changes, like using the appropriate negative (white) space, can boost conversions. Follow the full list of guidelines and start converting more visitors into customers today.

YouTube
Updates to the YouTube Keyword Tool for Promoted Videos: Localized Data
As you may have read in past updates, the YouTube Keyword Tool is a great way to discover keywords for your clients’ Promoted Video ads on YouTube. The tool, which offers estimated keyword impression volume as well as suggestions for additional terms, has now been localized for all languages supported by YouTube. (The language displayed by the tool is based upon the language preference you’ve selected for YouTube.) Search by descriptive words or phrases, YouTube video id or url, or demographic for great suggestions for making the most of your clients’ Promoted Video campaigns.

TV Ads
Case Study – achieving engagement and cost-effective clicks with InVideo Ads
Interested in adding Google In-stream Video Ads to your clients’ media mix, but looking for examples and best practices before moving forward?

Check out the newest case study from the TV Ads marketing team, which highlights how Alltel Wireless, working with The Martin Agency, was able to achieve their goals of audience engagement and cost-effectiveness with Google In-stream Video Ads on YouTube and video partners on Google Content Network. With the auction model, they were able to buy high-quality inventory at competitive prices, and ultimately generated a large volume of traffic at 50% the cost of other online video providers, with a 2% CTR.

Read more on the TV Ads site.

Did You Know? | Back to top

Here’s a quick cheat sheet with the latest on all things Google:
Shopping Made Smart
If you even wanted to make smart decisions about what to buy, what price to pay, and where to buy it, you’re in luck. With the new Android application called Google Shopper, the power is truly in the hands of the consumer with features like image recognition, barcode scanning, and voice search. To see Google Shopper in action, watch this video and head over to theMobile Blog for more details.
Something old, something new …
Google Docs helps take the headache out of wedding planning with over 20 wedding templates to help with everything from estimating and tracking your wedding budget, and collecting addresses for invitations to comparing vendors and much more. Say goodbye to Bridezilla and hellos to wedding planning bliss a la Google Docs.

Want to learn more? Keep up-to-date with the Google Friends Newsletter. Subscribe here.

Think big with a gig: Our experimental fiber network

Imagine sitting in a rural health clinic, streaming three-dimensional medical imaging over the web and discussing a unique condition with a specialist in New York. Or downloading a high-definition, full-length feature film in less than five minutes. Or collaborating with classmates around the world while watching live 3-D video of a university lecture. Universal, ultra high-speed Internet access will make all this and more possible. We’ve urged the FCC to look at new and creative ways to get there in its National Broadband Plan – and today we’re announcing an experiment of our own.

We’re planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people.

Our goal is to experiment with new ways to help make Internet access better and faster for everyone. Here are some specific things that we have in mind:

• Next generation apps: We want to see what developers and users can do with ultra high-speeds, whether it’s creating new bandwidth-intensive “killer apps” and services, or other uses we can’t yet imagine.
• New deployment techniques: We’ll test new ways to build fiber networks, and to help inform and support deployments elsewhere, we’ll share key lessons learned with the world.
• Openness and choice: We’ll operate an “open access” network, giving users the choice of multiple service providers. And consistent with our past advocacy, we’ll manage our network in an open, non-discriminatory and transparent way.

Like our WiFi network in Mountain View, the purpose of this project is to experiment and learn. Network providers are making real progress to expand and improve high-speed Internet access, but there’s still more to be done. We don’t think we have all the answers – but through our trial, we hope to make a meaningful contribution to the shared goal of delivering faster and better Internet for everyone.

As a first step, today we’re putting out a request for information (RFI) to help identify interested communities. We welcome responses from local government, as well as members of the public. If you’d like to respond, visit this page to learn more, or check out our video:

Google is still at it making changes to how ads are displayed in the SERPs. In the latest post on the INSIDE ADWORDS blog, Google describes how these changes will occur. It seems these changes are only being made to sites that are hosted on hosted domains. For example blogs on wordpress or blogspot that you do not have your own domain for, but host it through them. As described by Google:Let’s say I wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: adwords.blogspot.com.

Incorrect:Destination URL: http://adwords.blogspot.com

Display URL: blogspot.com

Correct:Destination URL: http://adwords.blogspot.com

Display URL: adwords.blogspot.comGoing forward, ads that don’t include this additional information in their display URLs will be disapproved. A suggested display URL will be provided in the disapproval email notification, but we encourage you to proactively adjust any ads that you think might be affected by this change.

-Ryan Walker

www.gazelleinteractive.com

Another day, another new product from Google, the sprawling technology giant that has been on a tear lately. Now comes “Near Me Now” a service that makes it fast and easy to learn about your immediate vicinity with a much simpler interface than other local search applications use. It launched last week on the mobile version of Google.com. When an Apple iPhone or Android phone lets Google.com grab its user’s exact location via these phones’ GPS capabilities, Google adds a “Near Me Now” button to its Web search interface, automatically making it very easy to find local information.

How is this different than Google Local? For one thing, it clearly elevates Google’s local strategy by kicking local search up a level to a button on the home search interface for mobile devices. In Google’s world, a one-level transition is a big deal.

Second, the interface is designed to minimize pecking at a mobile device keyboard. For example, when a user hits Near Me Now, a new menu appears allowing him to choose from restaurants, coffe shops, bars and ATMs. One finger click opens up the next level, which shows links to particular establishments.

A Minimum of Keyboard Tapping

Contrast this to typing in a full name of a restaurant or a place name, or having to tap in a type of cuisine, and it’s clear that Google is counting finger taps and aiming, as always, to minimize the steps needed to get the info you want. This is something Google has recently identified as a key initiative, namely, making voice data input or other simplified forms of query and information entry a priority on mobile devices. The logic is sound. I personally find that trying to peck away at mobile keyboards remains a real chokepoint and an inconvenience.

Who should worry about this new product? Yelp, UrbanSpoon, CitySearch and many other purveyors of local information that have search interfaces that are sorely lacking compared to the Near Me Now. Team this with Google’s super-simple AdWords ad-placement technology, and Google may finally have the makings of a real revenue play for local ads. Of course, the same problem with enticing small merchants and restaurants to buy ads on Google remains. Small-business owners are notoriously technophobic.

But Google’s own rivals are rapidly seeding the market for a major local Google play. Yelp’s salesforce is making the rounds and encouraging local merchants to buy ads. Other director providers are linking up with local sales operators to get feet on the street for local ad sales. And, ultimately, this may be a case of Google sticking with it long enough for the market to catch up with its technology.

Google may even get some inadvertent help from California, where legislators are considering a law that could force print phone directory companies to receive explicit opt-in requests for the dead tree phonebooks from residents. Making this opt-in could effectively kill the already staggering director industry and, conversely, chase more local merchants online. The upshot? Near Me Now is a clever and well-timed release from Google that could have a huge impact on online local ad sales. The next question is: What will Google release next week?

http://www.google.com/phone

Google has released the Nexus Phone. Google employees have had this phone for a few weeks now. Initial reports are that the hardware is quite buggy.

http://ping.fm/r2Dmi

http://ping.fm/0KJqm

http://ping.fm/ORxM4

http://www.tigerwoodswomenlistpictures.com/

Google has announced the launch of its real-time search which will go fully live sometime over the next few days in the US, UK, Australia and India. Further countries/languages will be available early next year.

Google has released a demo video on You Tube:

Results are being pulled from around the web from sites such as Twitter, Yahoo! Answers and other social media sites as well as from traditional sources such as news articles, regular web-pages and blogs. Facebook and MySpace information has been promised later.

Google has built algorithms that trigger these results when a certain term becomes popular i.e. when it suddenly becomes newsworthy. These terms appear to correlate well with searches that go hot on Google Trends. At the time of writing “baghdad explosions” is the number one “Hot Topic” but real-time search appears to be lacking a little bit:

It fares much better for “copenhagen climate change”:

The results, as you can see above, appear in a scrolling box within the results. The box updates constantly with new results, presenting more results to the user who also has the option to pause the feed.

So how will this affect the world of search marketing? In the short term, it’s unlikely that it will change much from the point of view of companies using SEO or Adwords. The real-time results only appear for very specific searches that are seen as hot topics by Google, so it’s unlikely that many of the big-money searches will have these results very often.

What it does do in the medium to long term is cement Google’s position as the leading search engine – Bing and Yahoo! have again got some catching up to do. Bing has Twitter search results but these are clearly not as sophisticated and come purely from Twitter. It’s possible that Google’s real-time search will now force Bing to bring more sources into its Twitter search.

• @taylorswift13 okay song, wouldnt write about it though..okay imma let you finish in reply to taylorswift13 #
• Just wrote a Sidewiki entry on "Business Center Portal" http://bit.ly/4AQ2lh #
• Tiger Woods is a Certified Idiot, http://bit.ly/7CRvaY via @AddToAny #

Powered by Twitter Tools

• @taylorswift13 okay song, wouldnt write about it though..okay imma let you finish in reply to taylorswift13 #
• Just wrote a Sidewiki entry on "Business Center Portal" http://bit.ly/4AQ2lh #
• Tiger Woods is a Certified Idiot, http://bit.ly/7CRvaY via @AddToAny #

Powered by Twitter Tools

Just wrote a Sidewiki entry on “Business Center Portal” http://bit.ly/4AQ2lh

• Google Local Ads, Extensions, Getting all too Confusing http://ping.fm/BtYIW #

Powered by Twitter Tools

• Google Local Ads, Extensions, Getting all too Confusing http://ping.fm/BtYIW #

Powered by Twitter Tools

Google Local Ads, Extensions, Getting all too Confusing http://ping.fm/BtYIW

Google is busy in coming out with a lot of new products. At times it is making us, the advertisers very confused with terminology.

First they had Google Adwords Local Extension. Where-in your address can be displayed in ads when someone is searching for you. It is just extension of Google Adwords.

Then they started Google Local Ads. Available on a fixed price per month. Currently they are testing it in beta phase at SF and San Diego only.

The difference in these two was, in adwords extension, you see just the address, whereas in Local Ads, you will see a blue balloon on ad as well as on the map.

Today, while searching for Plumber Montery, I started seeing blue balloons in adwords extension as well. First I thought that they started Local Ads all over the country, but later I realized that it is just regular adwords extension.  So now I am at total loss of understanding.

But oh wait. This is just available in Google Chrome only. On Firefox, the search displays still old format.

So now another feature of using Google Chrome. You will get adwords local extension with balloons.

My request to big G – Please don’t go Yahoo way. We appreciate your concept of keeping it simple. We understand that you are a corporate now and all that big stuff. But please keep it simple. Don’t confuse us with tens of different formats, same advertisement being offered with two type of google ads, different ad formats on IE, Firefox and Chrome. Please go the way you are famous for, that is SIMPLE way.

Notice 1 & 2 in blue balloon. Also notice 1 in blue balloon in map as well – This is on Chrome

Same search on Firefox. No blue balloon – Just a Plus sign and address

Recently we’ve had two customers who were almost duped by this scam taking place.  The first one called my client saying they were “Jake from Google and their credit card was declined and they needed a new one to activate the account”  When my client asked for their number to call back, they hung up.  The second came in this morning in the form of an email.  Claiming that they need to update your credit card.  DO NOT reply to that email or click on that link.  Contact your ad agency, (preferably us) and they’ll take care of it:

rom: AdWords Solutions [mailto:customersolutions@adwords.com]
> Sent: Wednesday, November 18, 2009 8:25 AM
> To: ###@#######
> Subject: Account Expired
>
>
> Dear Member,
>
> Your Google AdWords account has expired. You must renew it immediately or
> your account will be closed.
> If you intend to use this service in the future, you must take action at
> once!
> We recently added a new security option named “INSTANT SMS ALERT”.
>
> To continue click here:
> http://webg3.com/accounts/ServiceLogin/adui/Log-on.htm
> login to your Google AdWords account and follow the steps.
>
> Thank you for using Google Adwords
> Google AdWords Services DEP.
>
>
> Please do not reply to this email. This mailbox is not monitored and you
> will not receive a respons.

Ryan Walker

CEO Gazelle Interactive
>

Barry Schwartz tells us that at PubCon, Matt Cutts explained Google’s introduction of new ranking factor Site Speed into the algorithm, which will take into consideration how fast a site or page loads. In the future, faster Web pages will rank better than slower ones.

Page speed is a factor in the search ad AdWords quality score and there is a push to make it a factor in the organic ranking algorithm, which has more than 200 factors in the algorithm, Schwartz writes. A video explains the rollout of Google Caffeine in January 2010, and introduces Site Speed.

via MediaPost Publications Google’s Next Ranking Factor 11/16/2009.

Google tests putting images into search ads and new pricing

Google’s new Product Listing Ads program is being tested by several online retailers as a new way to get paid search ads featuring product images in Google.com search results. Retailers are charged only when they make a sale, not on each click.

“We’re trying to figure out what type of information is most useful to searchers on Google.com,” a Google spokeswoman says. At the same time, she adds, the Product Listing Ads program offers retailers a way to advertise their products in the results of searches conducted on Google.com without having to engage in bidding for keywords.

The Product Listing Ads program charges marketers on a cost-per-acquisition basis, which means that advertisers only pay Google when a shopper makes a purchase as a result of clicking on an ad. The Google spokeswoman did not provide details on what Google charges when a retailer closes a sale through the new program.

Colin Sebastian, a stock analyst who follows Google at Lazard Capital Markets, says the new product-focused ads could increase competition among online marketplaces as well as making shopping easier for consumers. “We believe search engines are becoming more relevant for consumers shopping online—making it easier to discover, research and purchase products,” he says. “For online sellers, the spotlight on product listings and new cost-per-acquisition pricing could drive increasing traffic flow, help offset premium prices for paid search, and increase competition among existing online marketplaces.”

Until now, paid search ads appearing in the results from searches on Google.com were limited to ads based on keywords purchased through Google’s AdWords program, the spokeswoman says.

With Product Listing Ads, Google.com search results also show ads with images based on product information in the Google Merchant Center database, which has replaced Google Base as the product database supporting Google’s search ad programs.

The Product Listing Ads program is separate from Google Product Search, also in a beta test period, which Google is offering at Google.com/products as a search site specifically designed to search for products listed in the new Google Merchant Center database.

The Google Product Listing Ads program is being offered to let advertisers make ads tied to product data in the Google Merchant Center also appear in sponsored ad sections within general search results for queries on Google.com.

For example, a search today on Google.com for “bed in a bag” reveals alongside general information about bedding sets several sponsored Product Listing Ads that appear with product images in the upper right section of the screen. Among the retailers whose ads appeared with images next to those search results today are Target.com, No. 20 in the Internet Retailer Top 500 Guide and No. 7 Sears.com. The same page also shows traditional AdWords paid search text ads in the upper left part of the page. The natural search results, meanwhile, include general information about bedding sets unrelated to any particular products for sale.

“This is an interesting move by Google, especially given that this will likely decrease free Google Product Search traffic since the new product ads are listed at the top of product pages,” says Scot Wingo, CEO of ChannelAdvisor Corp., which helps online retailers sell through e-marketplaces. “Google Product Listings could supplant AdWords spend to some degree, but I think because of the testing Google has been doing on this they have a very clear idea of what the impact will be. If their testing indicated that this didn’t have value, both for them and for users, they probably wouldn’t be doing it.”

Google Advertising Professionals Program Update – Professionals Search beta

Dear Gazelle Interactive LLC:

We’re happy to announce the introduction of Google Professionals Search beta for the Google Advertising Professionals program. Google Professionals Search is an online directory which enables advertisers looking for help with AdWords to easily find Google certified professionals to set up or manage campaigns.

If you are an agency or a company who manages AdWords on behalf of others, you can opt in so potential customers can find you. Please note your company’s details will only be shown if you explicitly elect to be included.

Sincerely,
The Google Advertising Professionals Team

DELRAY BEACH, Fla., Nov. 10 /PRNewswire-FirstCall/ — Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) announced today that Mario Lopez, host of “America’s Best Dance Crew,” and “Extra,” will be the national spokesperson for Celsius, the company’s popular calorie-burning functional drink. Mario Lopez will be included in 2010 marketing initiatives and will help promote Celsius to the company’s growing list of national retailers. Additional details of the agreement were not released.

“I’m excited to have the chance to let America know more about Celsius. I’ve been drinking Celsius for a while because it gives me the energy I need to get through my busy day along with the ingredients that you want to have in your body,” said Mario Lopez. “No other drink gives me the sustained energy to handle everything without the crash.”

Celsius, the Original Calorie Burner, launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

“Having Mario promote Celsius nationally as our spokesperson was a natural choice when we found out what a fan he was of our brand,” said Steve Haley, founder of Celsius. “We are thrilled to have Mario Lopez on board to help spread the word about this innovative calorie-burning drink.”

Celsius is a healthy, everyday refreshment alternative and is available nationwide in seven flavors (Cola ,Ginger Ale Lemon-Lime, Orange, Wild Berry, Green Tea Peach Mango, Green Tea Raspberry Acai) each containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame and very low sodium.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. More information about Celsius, the original, great tasting calorie burner, and the company is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

Contact for Celsius:

Amanda Bartz

Office: 310-854-8151

E-mail: abartz@rogersandcowan.com

SOURCE Celsius Holdings, Inc.

via Celsius Inks Deal With Mario Lopez.

• Checking out http://gazelleinteractiveadwords.ning.com/profile/RyanWalker #

Powered by Twitter Tools

Checking out http://gazelleinteractiveadwords.ning.com/profile/RyanWalker

Google’s Caffeine next-generation search infrastructure won’t be available until sometime in January, Google principal engineer Matt Cutts confirmed Nov. 10. Google is taking Caffeine live in one data center, where only a small percentage of Google’s users will be exposed to the new search infrastructure. In January, Caffeine will be rolled out in additional data centers to serve more Google searchers. Caffeine’s emphasis is on speedier Web crawling and indexing, a smart move with Microsoft Bing aggressively ramping its efforts and Yahoo integrating its search engine with its homepage.Google’s Caffeine next-generation search infrastructure won’t be available for the majority of searchers until sometime in January, its lead engineer confirmed Nov. 10.Search geeks and Google users were excited in August when Caffeine’s principal engineer Matt Cutts unveiled a developer sandbox for Caffeine, the company’s next-generation search infrastructure. The sandbox — a developer preview — is closed for now. Those who navigate to the site — http://www2.sandbox.google.com/ — will be redirected to this site and message: Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.When this caused a mini wave in the blogosphere, Cutts added clarity in a post on his personal blog, noting that Google is taking Caffeine live in one data center, where only a small percentage of Google’s users will be exposed to the new search infrastructure. Cutts added: Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays.When a reader pressed Cutts on whether this meant no Caffeine until the New Year, Cutts responded: “I don’t think you’ll see Caffeine on multiple data centers before January.”Aesthetically, Caffeine was more or less the same to the untrained searcher’s eye. However, the under-the-hood speed was definitely a jolt to the Google search experience. Developers seem to like it, according to Cutts.Caffeine’s emphasis is on speedier Web crawling and indexing, a smart move with Microsoft Bing aggressively ramping its efforts and Yahoo integrating its search engine with its homepage.Microsoft and Yahoo also vowed to gang up on Google July 29 by striking a deal to have the Bing infrastructure power Yahoo search. That deal has not been consummated.

There have been many revolutions throughout the Internet industry over the last few months. One of these innovations has been the announcement by Google that they are beta testing a new enhancement on their pay per click sponsored links section, which allows members of the public to view images of the products listed simply by clicking on the tab located at the base of the sponsored link. Click Through Rate Google are hopeful that by adding these visual aids to links it will help to improve the click through rate CTR that customers receive from the paid service and the internet giant will surely be anticipating that the improved conversion rate will help to attract new customers on to its paid service.The new system will work with up to four products per ad, which basically means that you will be able to put up to four images on any one sponsored ad. This will help give companies the opportunity to promote their products and related items to their target audience, which may increase sales and also hopefully the conversion rate of the companies transactions. The four images in the dropdown will each have a different landing page meaning that you can advertise completely separate but related items using just one ad. It has the advantage of showing similar products or peripherals that a potential customer may need or be interested in. CTR and time on site as well as conversions could all see positive results from the new approach.Experts have suggested that this new technology may well appeal higher with males, who are predominantly dominated by the left hemisphere of their brain and therefore base a large proportion of their judgements on visual suggestion, although it stands to reason that having the maximum amount of data available when making a decision about a purchase will aid everyone.BetaThe new technology is under Beta test at present and is only available to customers with a ‘high quality threshold’ which is probably Google’s way of explaining that you will need to spend above a certain amount of money to benefit from the service. Google will have the right to be selective with what customers they decide to invite onto the test as they aim to receive as much positive feedback as possible.It also means that Google will probably not look to aim this at the ever expanding pornography industry which obviously is a significant earner for internet companies. Whether Google will eventually add technology to enable these images to count towards the relevancy score is uncertain but any enhancements that the company can make helps to improve the service provided and therefore makes using the internet easier and more pleasurable.Google’s image Adwords may only be in beta testing at present but it certainly gets the thumbs up from me.

-Ryan Walker

CEO – Gazelle Interactive

Google gets a caffeine boost

Search engine optimization (SEO) professionals can get a little bit closer to effective real-time search capabilities with the advent of Google’s new, speedier search engine, currently known as “Caffeine.”

Social media blog Mashable asserts that Caffeine “seems more capable of producing real-time results,” which would be an enormous bonus for search engine optimization (SEO) professionals, who have labored to turn the new-found search features of sites like Twitter into consistent drivers of traffic.

Caffeine is currently under development, and a test version is available for public use. AdWords are conspicuous by their absence, which means that search engine optimization (SEO) is the only form of search marketing available in the early stages of Caffeine’s availability.

Mashable also says that Caffeine is noticeably faster than the standard Google search engine, and points out that the changes will not be limited to a speed upgrade. Rather, Caffeine marks a near-complete overhaul of the world’s most popular search engine. The company has stated that it aims to make improvements to the search engine’s “size, indexing speed, accuracy, comprehensiveness, and effectiveness.”

Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future.

“If you’re looking for a mortgage, you really care about a specific offer. You want to know the APR and based on your specific circumstances, which is something that AdWords doesn’t provide today,” said Nick Fox, director of business product management for AdWords at Google.

In the new system, those search for “mortgage” or “refinance” or related terms may see an special ad from Google itself inviting them to view offers, like this:

Note that while the product was just announced, not everyone may see these ads yet. Google says they’ll be fully deployed over the next week. They’ll be visible in specific states where the ads have matching content (more about that below).

Clicking on that ad takes them to a page where they can view a variety of related mortgage offers from various lenders, like this:

You can also go directly to the comparison area here. The page allows you to filter rate offers based on size of loan, your credit rating, your gross income, state, county and other options.

The service is currently only offered in the US and even there, not for every state. For example, you won’t find offers for Alaska (and consequently, those in Alaska won’t see comparison ads triggered on mortgage-related searches).

Fox told me there are a variety of reasons preventing universal coverage at the moment, such as some regulatory issues plus that they simply don’t have enough advertisers on board in some places to provide a robust product. Google’s also experimented with a similar product in the UK in 2008. That no longer runs, but what Google learned from the test there was applied to today’s US rollout, the company told me.

Ads are sold on a cost-per-lead basis. When someone clicks to receive a quote, the advertiser is forwarded the information and billed. The advertiser also receives no personal information about the person. In fact, they don’t even get the person’s real phone number. Google provides a temporary bridging number that connects the advertiser to the customer. After that, it’s up to the customer to provide their own “real” number if they want follow-up, Fox said.

Having gone through a remortgage recently, I raised the issue that often rates advertised don’t actually match what you get in the end. Nick Fox said Google’s done work to help eliminate this.

“These are not teaser rates. These are real rates based on what’s used in the industry,” he said, saying that the system pulls back from current data.

The system also uses IP detection to automatically guess at your area. When I tried it, it correctly preset the filters to my state and county.

While mortgages are being offered to start, Google expects other products eventually will be added.

via Google Launches Comparison Ads, Starting With Mortgages.

A seach for car in YouTube shows the newly launched Promoted Videos.YouTube is allowing advertisers to buy search keywords for their videos for the first time in Australia.Mitsubishi and Holden are the first major local advertisers to use the service, which has been running for a year in the US and replicates parent company Googles AdWords program.Advertisers can buy popular search keywords and have their ads served up any time a user enters them into YouTube. Advertisers then pay per click for the number of times their video is viewed.Promoted Videos – which was launched yesterday – will be clearly demarcated from organic search terms and sit at the top of the page or on the right hand side. Viewers can then click through to the company website or the advertisers home page on YouTube, which is visited by 6 million Australians a month.YouTube was unwilling to comment on the initiatives success in the US or how many advertisers were taking up the service there, other than to say a number of automotive, entertainment and packaged goods companies were participating.But Matthew Liu, a product manager at YouTube, said that in many but not all instances advertisers experienced a higher click-through rate with videos than text. Because theres video involved the ads can be more effective, he said.He also said he hoped that advertisers would use the service to blur the lines between advertising and entertainment.The service is a leap beyond the normal text ads found on YouTube and a sign that Google is being more aggressive in tapping potential revenue streams and help advertisers get their message through the morass of video content.Simon Dunwoody, search director at Mitsubishis media agency MediaedgeCIA, said: We have been noticing over the past couple of years that when people are looking at buying a car they are searching in YouTube for reviews. We wanted Mitsubishi to have that presence and visibility across the whole of search.Both YouTube and Mr Dunwoody admitted that there was little they could do to prevent a negative video from appearing at the top of the organic search results next to the one the advertising spot. A YouTube spokeswoman said advertisers can add negative keywords to their campaign to keep their ad from showing up next to certain results. ‘‘If I’m a retailer and I know there’s a video about me that I don’t like that comes up when I search on YouTube for ‘socks’, I could put the term on my negative keyword list so that I never appear on search pages for that term.’

Companies and individuals who have posted videos to YouTube can now take advantage of a new Google service in an effort to get more traffic for a posted video. bHowever you will be charged for it.Like Google AdWords, the new service called Promoted Video campaigns are targeted by keyword and priced on a cost-per-click basis. This allows advertisers to buy Promoted Videos directly in AdWords said Google.You can place bids, select where you’d like your videos to appear on relevant YouTube search results pages, video watch pages, and Google’s publisher network, and set daily spending budgets all within the AdWords interface claims the Company.”Our aim is to provide a single destination for an overall Google ad buy, as well as give YouTube advertisers new to AdWords access to additional campaign tools” a Google spokesperson said.”Currently there are 20 hours of video uploaded to YouTube every minute, Promoted Videos, is a way to place a video on related pages on YouTube and across the web. It’s an advertising program that anyone – from an everyday user to a major brand advertiser – can use to help people discover their video. Promoted Videos will help you find a relevant audience wherever they are on the web, whether it’s searching or watching videos on YouTube or browsing across Google’s network of publisher sites Google said in a press statement.

-Ryan Walker

Gazelle Interactive

www.gazelleinteractive.com

The Mozilla Labs blog posted details of a new project described as, “an exploration in messaging innovations,” which sounds an awful lot like Google  Wave. Like Google Wave, the project, called Raindrop, is an effort to centralize the disparate sources and ways in which most of us receive digital information. Raindrop is an interface for information users receive from e-mail, notifications, conversations and from social networking sites like Twitter, Flickr and YouTube.Mozilla Labs blog provides screen shots to the first and second iterations of the Raindrop prototype. Mozilla plans to support front-end applications, including mobile ones and flagship applications that will be built for any modern browser that supports Open Web technologies.Mozilla is attempting two main goals with Raindrop: first, to provide an interface for users to handle all of the data in their digital world, and second, to create a programming API for developers to extend features and create new systems on top of that data.Raindrop uses a mini Web server to fetch conversations from differing sources such as mail, Twitter and RSS feeds, allowing users to interact with the data through a browser.There is no download available as of yet. .The project is being led by the developers of Mozilla Messaging, more specifically, the team that develops the Thunderbird messaging client.The blog also addresses the inevitable comparison to Google Wave with this statement: “Google Wave is attempting to create a new form of messaging. We applaud their effort to innovate in the messaging space, and if it gains traction, we will be looking at ways to integrate the messaging protocols from Wave into the open, extensible user interface of the Raindrop platform. In the meantime, Raindrop is focusing on complementing existing messaging sources.”

Google Analytics new features announced

Tuesday, October 20, 2009 | 1:42 PM

Labels: Account Manager, Analytics, Feature Updates, Optimization, Tools, Webmaster Tools

Google Analytics just stepped out with a host of new features today, enhancing the product to further meet the needs of a range of businesses. There are eight new features, and we’ve selected two of our favorites as a sneak peek:

New engagement goals: You can now set goals for Time On Site and Pages Per Visit to help measure user engagement and branding success on your client’s site. In addition, you can now define up to 20 goals per profile.

Analytics Intelligence: Everyone wants more data, but evaluating it all can be a battle. Analytics Intelligence aims to help ease the process, with automatic alerts to significant changes in the data patterns of your site metrics. You’ll be able to identify sudden, uncharacteristic changes in traffic patterns so that you can diagnose the issue and react more quickly.

Read all about the new features in the Google Analytics Blog post, and check out the associated videos on the Google Analytics YouTube Channel.

Posted by Agency Ad Solutions Blog Team

via AdWords Agency Blog: Google Analytics new features announced.

Search Activity and Visits Resulting from AdGoogle has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. Its called Campaign Insights. Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign. “Campaign Insights compares two data sets: a large group of users many thousands, minimum who saw a particular ad, with an equivalent, large group that did not see the ad,” explains Austin Rachlin of Googles Inside AdWords crew. “It then measures whether there is any significant difference in searches and visits to your website between the two groups. Doing this, Campaign Insights can determine the incremental change that is directly attributable to the display ad campaign. With this insight, you can establish how well your display ad campaign is working beyond just clicks.”"Campaign Insights provides highly reliable results to marketers because of the statistical methodology our computer algorithms use to combine and analyze large volumes of data from several sources — the advertisers own campaign information, ad serving logs, and sampled data from Google Toolbar users who have opted in to enhanced features,” continues Rachlin. “All of the results reported to advertisers are anonymized and aggregated over thousands of users.”Right now Google is telling advertisers who want to try out Campaign Insights to check with their Google representatives.

• Google AdSense Mobile

  Now-a-days, the Internet

  is available on virtually all cell phones. High-end mobile phones like iPhone, Android- … #

• Bangalore: Google India is launching an initiative to help entrepreneurs to start their online advertising campaign on Google’s Ad Words … #
• * Submit a photo, video, blog or audio file that captures the essence of a campaign.

  * Share content with your friends & family and acr … #

• Plans for a new series of macbooks, imacs and more powerful Macmini's have been exposed in the Dutch version of Google.

  It's probably a … #

Powered by Twitter Tools

Looking for a way to better expose your product offerings and services in this challenging economy? Use the power of social media marketing — for free!

If you have a business, then you should already know by now that you should at least have a small Web site for your business. Face it — some demographics don’t even know what a “phone book” is anymore, and others find it easier to Google your business than to thumb though a printed book. If all you have is a Web site for your business, however, you have not yet fully entered the 21st century. To do that, you need to understand how your business Web site is or could be networked with folks using the Internet.

Traditionally, promoting your site on the web would be just a matter of understanding how site design interfaces with organic/natural listings in the top search engines (with enough quality links back to your site to trump your competitors), and then maybe running some Pay Per Click (PPC) campaigns on services such as Google AdWords, etc. That is, most of what you could do was to tweak your site copy and other aspects of site content such as meta title, description and keyword tags to compete with your competitors for “natural” listings and possibly pay for position via PPC advertising.

That may have suited your needs for online marketing in the past, but times have changed folks! There is now a new wave of marking that is much easier and more powerful than the old school optimization for search engines. It’s called social media marketing.

In a nutshell, social media marketing is the Internet version of “word of mouth advertising” — only with the power of the Internet, this “word of mouth” can go viral as people share among their social networks. For example, picture this — you have a WordPress blog on your site where you have created a post describing a fabulous new product. On the post you’ve embedded a YouTube video about it and you’ve placed social media icons to make it easy for visitors to share your post on their Facebook profile and/or share it on StumbleUpon, Digg, Del.icio.us, etc.

Then you send out a tweet on Twitter about it. A follower of yours on Twitter clicks through to your blog post, leaves a comment about how awesome this new product looks and then shares your post on their Facebook page; their friends see it and share it with their own friends on Facebook, on their Del.icio.us bookmarks, share it on their StumbleUpon profile and/or tweet about it to their own followers on Twitter.

Then their friends and followers spread it even further throughout their own networks. With just a blog post, a video and a tweet, your exciting new product is exponentially distributed throughout the net. And best of all, it’s all free!

Who wouldn’t want to take advantage of that kind of publicity?

To do it, you don’t have to get as involved as all of that, though. You may not want to keep up with a blog or make videos to post on YouTube, or even set up a Facebook page. At the very least, you can take a moment out of your busy schedule to see how social media marketing could be just the form or marketing you need in a “down” economy and how you could make the best use of it for your business. A down economy is not the time to scale back on your marketing! It is the time to move aggressively on your marketing so that you might position yourself ahead of weaker competitors.

You just need to stay a nose ahead of your competitors — get the angle up on them. Start using social media marketing vectors to surpass them in their “old school” online marketing strategies. I don’t mean to suggest that you shouldn’t keep focus on solid copy writing for EVERY page on your site. Pay attention to meta tags such as the title of each page, the meta description of it, or the string of keywords you ascribe to your keywords meta tags. This is a game that has been played for over a decade and while things change here daily, you still can and should play this game.

Promoting your business via social media marketing will be equally as powerful or even more powerful than traditional online marketing — as much of online marketing is moving to social media at this point. Creating the media to facilitate taking your product and service offerings viral on the Internet gives you an opportunity to get a “word of mouth” buzz that was never before possible.  Running both a social media campaign along with a Pay Per Click campaign is he idea approach these days and gets you the  most buzz and inbound targeted traffic possible.

• Google AdSense Mobile

  Now-a-days, the Internet

  is available on virtually all cell phones. High-end mobile phones like iPhone, Android- … #

• Bangalore: Google India is launching an initiative to help entrepreneurs to start their online advertising campaign on Google’s Ad Words … #
• * Submit a photo, video, blog or audio file that captures the essence of a campaign.

  * Share content with your friends & family and acr … #

Powered by Twitter Tools

Yahoo is preparing to launch its Search Marketing Desktop, an offline ad editor designed to make it easier to make bulk changes to a campaign, ClickZ reports. The tool, similar to Google’s AdWords Editor, is currently in private beta and is expected to be fully rolled out to advertisers early next year.

According to David Pann, vice president and general manager of Yahoo’s U.S. search advertising business, some advertisers who have had an opportunity to tinker with the new tool have reported that the time it takes to restructure a campaign has dropped from three hours to 30 minutes with the new Search Marketing Desktop.

Further down the line, the tool will permit advertisers to export their campaigns to another ad platform, ClickZ reports. Such a feature is likely in anticipation of pending regulatory approval of Yahoo’s search agreement with Microsoft.

The new Search Marketing Desktop is only one of multiple search enhancements that Yahoo has in the works. Next week, the company plans to begin offering cost-per-click bidding on its new Rich Ads in Search product, which until now has only been sold to select advertisers on a flat-fee basis. And yet another development scheduled for early 2010 will enable advertisers to create separate ad campaigns, with separate bids, for ads that appear on Yahoo only, on partner sites only, or on both Yahoo and partner sites.

Google updated AdSense this week adding support for high end smartphones like the iPhone 3GS bringing desktop styled advertising to mobile devices. The change led to Google’s insertion of advertisements, alongside search results, into the iPhone Maps app. Local iPhone map searches will now display sponsored listings in the view and list modes of the Maps app.

We discovered examples of these ads on Monday while searching for a Verizon Wireless store. You should also take note — this is the first time advertisements have appeared within one of the iPhones default apps rather than something we’ve downloaded for free or purchased from the App Store. Our search for “Verizon” resulted in the following list view:

Maps app search – “Verizon”

Tapping the white arrow in the top blue circle brought us to the “Sponsored Link” screen which contained some additional information about the business under it’s name emphasized in italics, phone number, Web address, physical address and the options to get directions (to or from), add to contacts, share, or bookmarking.

Sponsored Link results page

The map view of our Verizon search results, including the sponsored link, appeared like this:

Map view of sponsored link; note the stylized Verizon logo push pin

The map view shows the usual results, marked with a red pushpin, but uses new stylized pins with small logos for sponsored results. In the list view, we noted that ads would appear at the top and bottom of the listing with other results in between. In the following image we searched for “Department stores” and in our area we had sponsored links for JC Penny and Kohl’s.

Searching for “Department stores” resulted in two sponsored links

We did an additional search for “Auto repair” and initially found two sponsored links in our area, but when we repeated the same search we did not always receive a sponsored link or we would only receive just one. It is not clear why the search results were different each time and at press time Google wasn’t available for comment.

More ads are coming to mobiles via Google Adsense and Google even offers the following video explaining the new advertising technology announced yesterday.

Google AdSense Mobile

Now-a-days, the Internet

is available on virtually all cell phones. High-end mobile phones like iPhone, Android- …

Bangalore: Google India is launching an initiative to help entrepreneurs to start their online advertising campaign on Google’s Ad Words …

* Submit a photo, video, blog or audio file that captures the essence of a campaign.

* Share content with your friends & family and acr …

Choosing appropriate match types for PPC campaigns is one of the most important decisions an advertiser can make, having an impact on such diverse factors as costs, quality scores and ultimately overall success. Advertisers may choose to set their keywords to either “broad,” “phrase” or “exact” match types, each used for a different purpose.

Generally, setting up an account with only phrase or exact matched keywords is a safer tactic than setting all keywords to broad match—broad match, as it implies, generally serves up far more keyword variations in an ad than the other two narrower types. However, we’ve found that a mix of keywords, leveraging multiple match types, coupled with strategic bids, can significantly enhance your account’s performance.

The problem with relying on a single match type is that no single match type offers a perfect solution and each presents its opportunities and risks. Let’s look at the pros and cons of each.

Broad match type

* Pros: Allows for the widest and most varied contextual reach

* Cons: Susceptible to over-exposed keywords, broad match “masks” CTR for terms that may have triggered an ad for a phrase or exact matched query.

Takeaways: By leveraging search query reports, broach match can be a great source for generating new keywords (as well as negative keywords)—but if not monitored closely can lead to excessive spending on irrelevant keywords and suggest misguided CTRs during analysis.

Phrase match type

* Pros: Offers additional control over when your ads are triggered (contextually speaking)

* Cons: Limits your ability to attract clickthrus on slight variations where search query order is not consistent with your phrase-matched term.

Takeaways: Offers more control over keywords and ads, opportunity to discover new keywords, however variations are restricted to the order of the keyword phrase in the AdWords account.

Exact match type

* Pros: Offers precise contextual control over when keywords and ads are shown

* Cons: Most limiting of all match-types, keywords will show only when query is searched on exactly as specified in your AdWords account.

Takeaway: Offers more control, though the possibility of generating clicks on varied search queries is almost entirely nullified, which limits contextual reach substantially.

Now that we understand the pros and cons of each match type, let’s look at a hypothetical example where using a single match type vs. multiple match types can have an effect on your account performance.

Let’s imagine we operate an online guitar store and (for simplicity’s sake) we are bidding on the keywords “acoustic guitar” and “acoustic guitars.”

According to Google’s keyword research tool, there were over 2.6 million searches for these two keywords in August.

soric1

Obviously there is no shortage in traffic, but it’s more important to understand what type of traffic you may be exposed to if you bid solely using broad match.

Under the broad match setting, all of the keywords listed above (plus many other variations including conceptually related terms like classical guitars and perhaps banjo) may trigger your ad. Some are potentially relevant and others are not. This introduces a significant account-management problem. No longer is our CTR based on the keywords “acoustic guitar” and “acoustic guitars,” but rather we are managing to an aggregate CTR for all variations triggered by these keywords.

By adding a phrase and/or exact matched version of “acoustic guitar” & “acoustic guitars,” you reduce your exposure substantially—only queries containing the words acoustic & guitar(s), in that order, will trigger your ad for these variations. In doing so, we were able to create a more efficient channel for tracking our keywords without compromising the broad-matched terms.

Won’t multiple match types for the same keyword cause confusion in AdWords auctions? No. According to Google’s help documentation:

”…the more restrictive match type will always trigger the ad, regardless of CPC bids. For instance, if the broad-matched keyword ‘apple’ and the exact-matched keyword ‘apple’ both existed in your account, the exact match would always trigger an ad.”

You may still consider bidding higher on phrase and exact matched keywords in order to rank more competitively. These keywords are naturally better targeted to your audience’s search query and may result in higher conversion rates.

In addition to adding phrase and/or exact matched versions of your keywords you should also constantly monitor your broad matched and phrase matched search query results and supplement your campaigns with appropriate negative keywords. This will help fine-tune your broad and phrase matched keywords and limit irrelevant spending.

By following these simple tactics, over time you will be able to rely to a lesser extent on broad matched terms, decrease overall costs and better target your campaigns via phrase and exact match keywords.

To learn more about negative keyword phrases and keyword research tools see my blog posts on negative keywords and keyword research tools.

Google Inc. said Monday it intends to invest more in high-end mobile advertising products.

On its company blog, Mountain View-based Google pointed out that high-end mobile phones — such as its iPhone and Sunnyvale-based Palm Inc.’s Pre — are expected to grow 27 percent this year to 177 million units.

“Because these devices offer a browsing experience that is similar to desktop computers, advertising on smartphones is a natural extension for any AdWords campaign. However, it’s not always been easy for advertisers to reach people on smartphones,” the company wrote. “That’s why we’re investing in new high-end mobile advertising products such as our search ad options for high-end phones and AdSense for mobile applications. We hope to make advertising on high-end mobile devices as intuitive, effective and user-friendly as our existing AdWords tools.”

Google introduced a new feature for AdSense mobile publishers that lets them serve text and image ads on their sites

Google AdSense Mobile

Now-a-days, the Internet

is available on virtually all cell phones. High-end mobile phones like iPhone, Android-powered devices and the Palm Pre, continue to elevate the standards day by day. Gartner has estimated that global sales of smartphones may rise by almost 27% in 2009, to around 177 million units. Due to this, more and more people will apparently be using the web.

Google now claims to be investing in latest high-end mobile advertising products like their search ad options for high-end phones and Ad sense for mobile applications. As these devices provide a browsing experience that is just like desktop computers, advertising on smartphones seems to be an expected addition for any AdWords campaign. Nevertheless, it has supposedly not been easy for advertisers to get in touch with people on smartphones.

The Google blog shares that the company anticipates in keeping advertising on high-end mobile devices as spontaneous, effectual and user-friendly as their present AdWords tools. They are keyed up to declare a novel feature for their AdSense mobile publishers that may allow them to provide text and image ads on their sites, particularly on these high-end smartphones. This could aid mobile publishers in earning revenue and finance from more mobile-specific sites and web content.

New features like this may assist in taking care of the smartphone ecosystem by encouraging the formation of more mobile content and by aiding advertisers to expand their businesses by reaching new audiences. According to Google, the experience of their users is also enhanced, with increasingly appropriate and device-optimized mobile ads that could load quicker and fit better on small screens.

The feature has been revealed for the company’s AdSense mobile publishers, though there is no word if its available right away.

via Google AdSense now provides ads for high-end phones – Mobiletor.com.

Bangalore: Google India is launching an initiative to help entrepreneurs to start their online advertising campaign on Google’s Ad Words platform for free. The company said, “Google India foresees a vast opportunity in SME sector and is committed to extend support to all local SME advertisers to help them gain from the internet medium.”

Small and Medium Businesses (SMBs) with an online presence can avail advertising coupons worth Rs. 2,500 by registering their websites with Google India Ad Words. Launching this all-India initiative, Sridhar Seshadri, Head, On-line Sales, Google India said, “Small and medium businesses have always wanted to advertise to get more business but that option has consistently remained beyond their reach because of the high costs associated. But with Google’s AdWords platform, they no longer have to worry as they can start advertising with a budget which is as low as Rs. 200 per day and grow it as per their business demand. With Punjab being the hub of small entrepreneurial businesses, we want to provide the entrepreneurs here with an opportunity to try out online advertising options and see the results for themselves.”

Small and medium businesses can also use the platform to target new audiences on the Google advertising network and get a greater control of their budgets and reach out to specific audiences not only in India but also international markets, the company said.

“The combined benefits of the online medium and Google AdWords platform enables SMEs to target precisely, pay only for results, and stay firmly in charge of costs. Besides this, online is also a smart place to be when the customers are price-conscious and doing a lot of research on the web before they make a purchasing decision. Indian SMEs are increasingly appreciating the control that search marketing gives them and they are using it to their advantage to drive business growth,” added Seshadri.

via Google launches Ad Words platform for SMBs – SiliconIndia.

* Submit a photo, video, blog or audio file that captures the essence of a campaign.

* Share content with your friends & family and across the web.

* Earn rewards like trips, electronics, clothes, scholarships and even cold, hard cash!

* Easy sharing with Facebook, MySpace, Yahoo, and more!

* Email your friends and family right from your Yahoo, AOL, Hotmail, and Gmail address books.

* The more you share the greater your chances to win.

* Be creative – Submit an entry.

* Be influential – Share your favorite entries with friends & family.

* Be a judge – Vote for your favorites.

* Be a critic – Review other’s entries.

* Be Yourself – It’s your community.

* Enter your own content into campaigns for the chance to win.

* Tell your friends to review the entries and vote for you.

* Review and vote for your favorites.

Anyone can get involved. Enjoy Brickfish as a visitor or register as a member and start winning now!

Sign Up Now to become a registered member!

via How Brickfish Works.

• Plans for a new series of macbooks, imacs and more powerful Macmini's have been exposed in the Dutch version of Google.

  It's probably a … #

Powered by Twitter Tools

Plans for a new series of macbooks, imacs and more powerful Macmini’s have been exposed in the Dutch version of Google.

It’s probably a …

Plans for a new series of macbooks, imacs and more powerful Macmini’s have been exposed in the Dutch version of Google.

It’s probably a case of a too early release of Adwords-ads. Three advertisements seem to have been published too early by Apple’s international store.
The ads showed up this weekend on Google.nl. When the ads were clicked on however the products were not available in the online Apple store.

Apple insider says there are more countries in which similar ads popped up without a result page. The ads have now disappeared.

See below the images Appleinsider collected.

Translation: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

Translation: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

Translation: Apple’s New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

• Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere d … #
• If you are looking for Google Wave Invites, email me at info@gazelleinteractive.com #
• Google is inviting another 100,000 people to play in the Google Wave test pool. The developing duo of Jens and Lars Rasmussen envision W … #
• Google released the updated version AdWords Keyword and Placement tools in beta:

  * Keyword Tool combines the functionality of Keywo … #

Powered by Twitter Tools.

• Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere d … #

Powered by Twitter Tools.

Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere d …

Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere down line. That additional knowledge would provide valuable information as to the value of your ad placements and enable better evaluation of ROI.

Well, now you can, thanks to a new feature on the Google dashboard called “view-through conversions”.

How does view-through conversion reporting work? The Inside AdWords blog has an example. “Let’s say you’re selling pet food online and you’re measuring conversions on your site’s email newsletter sign-up and your shopping cart “Thank You” pages. If a user sees your display ad, does not click on it but then visits your site within the next 30 days to sign-up to receive your email newsletter and to purchase a couple dozen cans of organic cat food, you’ll see two View-through conversions reported on your Campaigns tab in AdWords.”

It should be noted, however, that view-through conversions are only available for display ad campaigns and you must have AdWords Conversion Tracking installed for it to work. Plus, if a user deletes a cookie after viewing a display ad but before they convert, that conversion won’t be captured.

• If you are looking for Google Wave Invites, email me at info@gazelleinteractive.com #
• Google is inviting another 100,000 people to play in the Google Wave test pool. The developing duo of Jens and Lars Rasmussen envision W … #

Powered by Twitter Tools.

If you are looking for Google Wave Invites, email me at info@gazelleinteractive.com

Google is inviting another 100,000 people to play in the Google Wave test pool. The developing duo of Jens and Lars Rasmussen envision W …

Google is inviting another 100,000 people to play in the Google Wave test pool. The developing duo of Jens and Lars Rasmussen envision Wave revolutionizing online communication and collaboration. I am not sure it will be revolutionary, but at first blush it seems at least evolutionary and worth taking a closer look at.

Google Wave is part social networking, and part unified communications, and all Google. Wave combines email, instant messaging, blogging, document sharing, wikis, and multimedia content to provide a seamless communications platform.

Unless you’re one of the lucky (relatively) few invited by Google, you can’t play with Wave just yet. But, I’ll give you five reasons you should be anxiously looking forward to giving Google Wave a try:

1. Single Point of Access. Many of the functions of Google Wave already exist, but require logging into separate applications- email, instant messaging, office productivity, blogging, etc. Google Wave will provide you with one platform that ties all of these separate applications together.

2. Next-Generation Communication. A Wave is part email, part instant message, and part document. It combines text, photos, video, maps, and other elements into a single communication stream, enabling richer, more dynamic conversations.

Wave really blurs the line between the various methods of communication you are used to. You can instantly add new participants to a wave by dragging them from your contact list. You can also link to other waves, photos, and other content elements by simply dragging them into the wave.

3. Real-time Sharing and Collaboration. Arguably the most compelling aspect of Google Wave is the real-time collaboration functionality. Wave participants can comment inline and the statements are accompanied by the user’s avatar and a timestamp allowing you to easily identify who said what, when.

Users can see text appear in the wave as it is being typed- even as they typo and backspace to correct the text. Wave participants can view and edit the same content at the same time-collaborating in real-time.

Even cooler is the Playback function which allows new participants who just joined the wave to play the wave stream back post by post. They can add comments and edit text as they go through the stream and get caught up on their own schedule so they can join the real-time conversation.

4. The Wave Lives On. A wave is like an email or instant message on steroids. The entire wave has a life of its own. Participants on the wave are notified as the wave is updated or modified, and the wave can be easily searched based on any content of the wave-dynamically updating potential results as you type.

You can link to waves from other email and instant messaging clients, and you can also embed waves within web sites or social networking services using Google Wave API’s.

5. Its in the Cloud. One of the things that Google has always brought to the table is Web-based access. Not only is it nice to combine email, instant messaging, and other online communications in one place-it is also nice to be able to access the platform seamlessly from anywhere in the world. Have Web access? You can Wave.

It still remains to be seen if Google Wave is a competitor for social networking sites like Facebook and Twitter, or if it’s a unified communications tool competing against Microsoft and Cisco. If it’s as revolutionary as Google makes it sound, perhaps it is all of the above and none of the above at the same time.

No matter what arena it plays in, Google Wave seems like an intriguing new technology and one that I am anxious to get a chance to play with hands on.

If you are looking for Google Wave Invites, email me at info@gazelleinteractive.com

• Google released the updated version AdWords Keyword and Placement tools in beta:

  * Keyword Tool combines the functionality of Keywo … #

Powered by Twitter Tools.

Google released the updated version AdWords Keyword and Placement tools in beta:

* Keyword Tool combines the functionality of Keyword & Search-based Keyword Tool to get you keyword ideas based on keywords you enter, your website content, and user searches. Also let you search by any combination of a keyword, website/URL, or category – instead of having to perform each of these searches separately. Additionally, you’ll be able to see all match types for a keyword at the same time to help you compare statistics for each match type.
* Placement Tool now search for placements by any combination of keyword, website/URL, or category. For e.g., you can search for placements that’re only on youtube.com, in video placements, in automotive category. Under Advanced Options, you can also further filter placements by Country or Language, Impressions Per Day, Included Ad Sizes (those sizes offered by the content publisher for their offered placements), and demographic options.

Google released the updated version AdWords Keyword and Placement tools in beta:

* Keyword Tool combines the functionality of Keywo …

• Having conquered the Web's text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yaho … #
• Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today. F … #

Powered by Twitter Tools.

• Having conquered the Web's text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yaho … #

Powered by Twitter Tools.

Having conquered the Web’s text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yaho …

Having conquered the Web’s text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yahoo.

The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can’t sell to advertisers looking for a bargain. Google said the exchange will meld DoubleClick’s ad exchange with Google’s own technology.

“Better technology can help make display advertising work better for all involved,” Neal Mohan, Google’s vice president of product management, said in a statement. “We’re focused on growing the display advertising pie for everyone. The DoubleClick Ad Exchange is a major part of that goal.”

The revamped exchange will incorporate Google’s AdWords and AdSense programs, as well as feature real-time bidding and a new API (application programming interface) designed for ad networks.

Yahoo, which runs the largest online ad exchange through RightMedia, an exchange it purchased in 2007 for $680 million, did not immediately respond to requests for comment.

Google’s dominance of the search engine advertising market has been fueled by text ads. In 2008, it completed its $3.1 billion acquisition of DoubleClick in hopes of expanding its presence in display ads. Display ads–banners or image-based advertisements–haven’t produced the same return that search text ads have to this point but are still an important part of most Web sites.

Internet display advertising accounted for $7.6 billion in 2008, roughly a third of the $23.4 billion in revenue generated by all Internet ads for the year, according to the Interactive Advertising Bureau.

Gazelle Interactive

• Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today. F … #

Powered by Twitter Tools.

Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today. F …

Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today.  Free Credit

-Gazelle Interactive

• A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the r … #
• Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian adve … #

Powered by Twitter Tools.

• A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the r … #
• Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian adve … #

Powered by Twitter Tools.

A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the r …

A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the recent marketing blitz from VistaPrint had the wrong coupon codes on them.

If you received a VistaPrint AdWords offer code, the code was misprinted. Specifically, the code was “accidentally abridged” so the code won’t work. To get them to work, you will need to contact AdWords support – according to Bindu. Bindu said:

Recent VistaPrint Coupon Codes seem to be invalid because they were accidentally abridged. If you have received a VistaPrint code and it does not seem to work, you will have to write in to AdWords support and request the correct version of the code.
For Adwords Support help click here.

Gazelle Interactive

Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian adve …

Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian advertisers in the test. You can think of the Opportunities tab as your homepage for account optimization. You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns and ad groups. Google’ll expand the Opportunities tab beta to all global advertisers over the coming weeks, announced. To find out more contact Gazelle Interactive.

• Recently, some Google AdWords advertisers have been complaining in a WebmasterWorld thread that they were (1) being forced to upgrade to … #
• If you would like to setup a new Adwords account and receive $100 of free advertising, please contact us. http://ping.fm/mPZBE
  Read be … #

Powered by Twitter Tools.

• Recently, some Google AdWords advertisers have been complaining in a WebmasterWorld thread that they were (1) being forced to upgrade to … #

Powered by Twitter Tools.

Recently, some Google AdWords advertisers have been complaining in a WebmasterWorld thread that they were (1) being forced to upgrade to …

Recently, some Google AdWords advertisers have been complaining in a WebmasterWorld thread that they were (1) being forced to upgrade to the MCC (My Client Center) section of the AdWords console and (2) after being upgraded, they lost their promotional credits in their accounts. That was reported late August.

On August 31st, in the afternoon, Google apparently emailed those affected by this with the promotional credit codes. One advertiser said, “I just got an email with the aforementioned credit codes.” Some others also confirmed receiving such an email. The issue is, one advertiser said he tried the code and Google said they were not valid.

Google has yet to confirm or deny this possible bug.

Contact us for free $100 credits as we have a lot of them.

• If you would like to setup a new Adwords account and receive $100 of free advertising, please contact us. http://ping.fm/mPZBE
  Read be … #

Powered by Twitter Tools.

If you would like to setup a new Adwords account and receive $100 of free advertising, please contact us. http://ping.fm/mPZBE
Read be …

If you would like to setup a new Adwords account and receive $100 of free advertising, please contact us. http://gazelleinteractive.com/quote.html
Read below:
Hello Gazelle Interactive LLC,

For our partners: 20 promotional coupons for new client acquisition

You recently received an email about the transition of the Google Advertising Professionals Pro Center to its own home which informed you that you would be sent promotional coupons. As we work on a new solution to replace the promotional credits previously available in the Pro Center, we’d like to offer you this one-off mailing of 20 promotional coupons per company valued at $100 each.

Gain competitive advantage: Win the clients that you want with an offer of $100 free AdWords credit.
Improve customer loyalty: Build a relationship with clients by starting with a risk-free trial.
No cost to you: Google fully funds the cost of the AdWords coupons and implementation is easy.
Coupons can be applied to new accounts only and do not work with invoicing or manager-defined spend, although we are working to solve this in the future. Each code can be applied only once, so make sure that you coordinate amongst your team to track the codes that have been used.

Expires on 12-31-09. Terms and Conditions apply – see our FAQ for more details, including instructions on how to apply the credits.

• Google plans to begin offering loan quotes online as early as this month, a lawsuit filed in federal court this week claims. The suit wa … #
• Here is the Google AdSense Team's mail to all AdSense publishers:

  “We're writing to let you know about an upcoming update in your AdSen … #

Powered by Twitter Tools.

• Google plans to begin offering loan quotes online as early as this month, a lawsuit filed in federal court this week claims. The suit wa … #
• Here is the Google AdSense Team's mail to all AdSense publishers:

  “We're writing to let you know about an upcoming update in your AdSen … #

Powered by Twitter Tools.

Google plans to begin offering loan quotes online as early as this month, a lawsuit filed in federal court this week claims. The suit wa …

Google plans to begin offering loan quotes online as early as this month, a lawsuit filed in federal court this week claims. The suit was filed by LendingTree, which offers consumers mortgage quotes and conditional loan offers online, against Mortech, a company that provides some of the technology that powers the LendingTree service. Google is not a party to the case.

But according to the complaint, filed in United States District Court for the Western District of North Carolina, Mortech plans to make its technology available to Google, which, in turn, plans to release a service that competes with LendingTree. The complaint alleges that would be a violation of a contract between LendingTree and Mortech.

“LendingTree recently learned that Google imminently plans to launch a loan aggregation service in late August or early September of this year that would compete with LendingTree,” the complaint says. “Lending Tree has also learned that Mortech intends to make its pricing engine services available for use with Google’s new service and will send information related to mortgage loan offers to be displayed to consumer on Google’s Web site.”

The complaint further says that LendingTree has obtained screen shots of a trial version of Google’s service that further indicate that it plans to “provide customers with conditional loan offers in addition to lenders’ contact information.”

Google declined to comment on the suit or on its product plans, and provided only this statement: “We’re constantly looking for new ways to help people find what they are looking for on the Internet. As part of that effort, we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S.”

Without more information, it is difficult to evaluate LendingTree’s claims about the new Google service. But last year in the United Kingdom, Google conducted an online test of an ad unit that appeared to offer a simpler version of some of the services that LendingTree provides on its site. The test of Google Merchant Service allowed consumers to click on an ad that would take them to a page where they could provide some basic information about themselves and compare loan offers. LendingTree typically asks consumers to provide detailed financial information before presenting conditional loan offers.

A Mortech spokeswoman declined to comment. LendingTree representatives were not available to provide additional information.

Here is the Google AdSense Team’s mail to all AdSense publishers:

“We’re writing to let you know about an upcoming update in your AdSen …

Google is now allowing Google Certified networks to serve ads on Google AdSense space.
Here is the Google AdSense Team’s mail to all AdSense publishers:

“We’re writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You’ll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space. If you’re unfamiliar with what ad networks are, they’re companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed. To ensure the quality of the ads appearing on your sites, we’re certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you’d like. Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You’ll have the ability to opt out of showing ads based on user interests from these ad networks, and we’ve changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230.

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522 and watch our video demo at http://www.youtube.com/watch?v=4HyJPOVLd3I .

Sincerely,

The Google AdSense Team”

www.gazelleinteractive.com

• Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your … #
• The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Ta … #

Powered by Twitter Tools.

• Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your … #

Powered by Twitter Tools.

Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your …

Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully available in the coming weeks, with some advertisers having access to the feature starting today.

If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords. For example, a clothing brand that distributes to a number of different stores might want to associate their ads with various store locations through extensions, even though their official business address doesn’t correspond to those addresses.

Once extensions are set up, we’ll dynamically match your business locations to a user’s location or search terms and show the address with your text ads. If we’re unable to determine a user’s location or if there are no relevant addresses to show, we’ll simply show your ad without an address. If you prefer not to dynamically match addresses to your ads and would rather show a specific address in one particular ad, you can do so by setting up specific location extensions for individual ads. Your ads can show with their relevant extensions on Google and Google Maps and as regular text ads without the extensions on partner sites in the Search and Content Networks.

With the introduction of location extensions, local business ads will no longer be a separate ad format. Instead, you can simply create new local ads with extensions from scratch or add extensions to your existing text ads. For those of you who have existing local business ads, your ads will continue running as long as you don’t edit them. If you edit a local business ad, it will be converted to a text ad with the ad’s address attached as a location extension. The new converted ad will look identical to the local business ad and will appear in the same places as your local business ads. AdWords Editor will continue to support the creation and management of local business ads, and we plan to launch Editor support for location extensions in a future release.

• The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Ta … #

Powered by Twitter Tools.

It’s simple – the common person is dependent on social media. Well, at least any person that is “connected.”

A brief blog – Adventures in Social Media – dove into this subject matter and it has sparked some thought.

The blogger claims to depend on technology for 95% of their interaction in the workplace. We use emails, texting or gchat to communicate with coworkers, instead of direct, face to face communication.

But perhaps the most intriguing point made in the blog – that should connectivity fail – one becomes suddenly unproductive; alone and desperate for our lifeline to be restored.

We all know exactly what this blogger means. How many of us take the first fifteen mintues of the day to restore our sense of connection that was unfortunately lost when we decided to project old reruns of Happy Days on the backs of our eyelids?

We munch on it with our morning coffee. Social Media runs the connected person’s daily life.

The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Ta …

The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Take note of the word “previous” for this feature can’t predict scenarios but it can re-calculate the number of impressions an ad could have shown. This is all based on the previous weeks’ data, if a different maximum CPC had been chosen.

According to Google AdWords’ Dan Friedman, “The feature provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives.”

With this feature the advertisers can make better judgments concerning which keywords to alter spending on. This gives a much better look of the trade-off between the cost and click-through volume.

According to Google, the Bid Simulator doesn’t work for all keywords. “The Bid Simulator requires historical information in order to provide click and cost data for different bids. If a keyword didn’t receive many clicks in the last seven days, it isn’t possible to simulate clicks and cost.”

• Testing out google caffeine but it is apparantly down. http://www.google.com/errors/caffeine/unavailable.html #
• Yesterday, without much explanation or instructions, Google opened the floodgates on what it’s describing as the next generation of its … #
• @WPTV I challenge! Winner winner chicken dinner in reply to WPTV #
• Googles recently made a small tweak to their search results page by shifting sponsored links on the right hand side closer to the organi … #
• Remember the Google Street View ‘Trike’ [tricycle]? Well, it was recently spotted mapping the narrow streets of Paris, France. Initially … #

Powered by Twitter Tools.

• Testing out google caffeine but it is apparantly down. http://www.google.com/errors/caffeine/unavailable.html #
• Yesterday, without much explanation or instructions, Google opened the floodgates on what it’s describing as the next generation of its … #
• @WPTV I challenge! Winner winner chicken dinner in reply to WPTV #

Powered by Twitter Tools.