Google is releasing automatic matching for their Adwords platform.   Buyer beweare.   Automatic matching is something to tread very carefully with.  From what we have observed it has been matching your ads with keywords.
With this AdWords feature, Google automatically uses an advertiser’s excess budget to post ads against keywords other than those the advertiser is actually [...]

Google has offered us a keyword tool for years that has made great improvements periodically.  This particular tool seems to weed out the unnecessary fluff that we never wanted in the first place such as all the extraneous long tail keywords.
It’s main difference is that instead of taking your suggested words, Google will now go [...]

Pay Per Click companies are ones that exist solely to manage and implement new and existing pay per click campaigns on a multitude of platforms such as Google Adwords, Yahoo PPC and Microsoft adCenter.  Pioneered by Google, the pay per click model is the most targeted form of online advertising.  Coupled with the scalablility and [...]

Is Google Adwords redefining the way that traditional agencies are modeled?  I believe so.  Prior to this past year or two you really needed a full service agency to get your PPC, SEO, Creatives dones, Media buys for print, radio, tv and online.  As of late, the traditional Advertising Agency has downsized due to the [...]

Quick question:  Should you outsource your search engine marketing campaigns?  Why not?  You need to find a good company with Account Managers that you will always be able to get in touch with.   Bigger SEM firms I would recommend to stay away from because they tend to not pay to much attention to your campaign.  [...]

Google has launched its Gmail video chat plugnin today.  It’s clearer than skype!  Download it here.   http://mail.google.com/videochat

Beware of receiveing any emails from what seems to be Google.  They are fraudulent emails linking you to a site that emulates Google Adwords.  It asks you to input your username and password.  DO NOT DO THIS!  Your account will be hijacked!   Always make sure it is a valid Google url, ie. adwords.google.com.   If you [...]

There are many factors that go into Quality Score.   Most recently, we have found a correlation of keyword to keyword insertion in ad copy and exact keyword on landing page has been increasing our quality score and thus lowering our cost per click.  We’ve also figured out ways to decrease pageload time.   We’ve found that [...]

There are many Pay Per Click search engines to choose from both small and large concerning general and specific topics of interest. There are so many search engines some setup purely for shopping related websites others for business, travel, hobby related and practically any other topic of user interest.
However, if you are interested in making [...]

Search Engine Optimization, or SEO, is a real science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online [...]

A Google Groups thread reports issues with using the Google AdWords Verify Code option. The verify code tool seems to have been removed.

Why? AdWordsPro.Steph said it was removed because it came with the PPA (Pay Per Action) options. Google dropped the PPA program back in July and slowly phased out the Verify Code tool in September. Steph said:

The ‘Verify Code’ option was one of the features that came with PPA ads, which AdWords started to phase out this September. Along with this sunset, the ability to ‘verify’ your conversion tracking code using the verification tool will be disabled this week. Moving forward, you’ll need to check conversions the old way – by completing a test conversion and checking your reports.

Hopefully this helps some advertisers that are looking for the tool.

Forum discussion at Google Groups.

Happy Halloween, everyone.  As beer enthusiasts should know, this is the perfect day to enjoy a nice bottle of pumpkin ale, and thanks to a recent policy change at Google, advertisers are much more likely to point the fact out.  The search giant, you see, is now permitting beer, champagne, and wine ads.
The ads – [...]

Google is letting Yahoo go it alone.
Bowing to federal regulators’ antitrust concerns, Google pulled the plug on a search-ad partnership with Yahoo that would have given the latter major new revenue.
“After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have [...]

Google has announced two major changes to its Adwords algorithm that are designed to improve quality.
The firm revealed that it has enhanced its quality score calculation to now take into account ad position when calculating an ad’s click-through rate, which will result in a more accurate quality score.
Google said that this change will help better [...]