Gazelle Interactive Blog

Quality Score

November 10th, 2008

There are many factors that go into Quality Score.   Most recently, we have found a correlation of keyword to keyword insertion in ad copy and exact keyword on landing page has been increasing our quality score and thus lowering our cost per click.  We’ve also figured out ways to decrease pageload time.   We’ve found that the quicker the page loads, the higher our quality score gets.   Don’t want to give away the farm.

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