Upcoming Trademark Policy Updates
Please note that there are two upcoming changes to Adwords trademark policy which may affect which ads we’re able to investigate in response to a trademark complaints.
On June 4, Google no longer investigate the use of trademarks as keywords in certain regions. More details about this policy change and how it may affect new complaints and existing complaints regarding use of trademarks as keywords can be found by reading ‘Updates to AdWords Trademark Policy (for keywords)’.
On June 15, Google adjusted trademark policy in the U.S. to allow some resellers or informational sites to include trademarks in the ad text if the ads at issue adhere to the policy outlined at ‘What is Google’s U.S. Trademark Policy?’ Further details can be found by reading ‘Updates to U.S. Trademark Policy’.
