It is important to continually test new text ads in your campaigns. Even if you have a few that are preforming well it never hurts to keep testing. It is also a good idea to weed out any that are not preforming well. Think about any other advertisements you see in the Media, they are continually changing the ads to keep people interested. Adwords is no different, keeping it fresh and up to date keeps consumers interested.
Adding or Changing promotions, coupons, special deals is another great way to increase interest and traffic.
