Google’s definitely leaving behind the period during which beta tags remained visible for years on end. Today, the search giant made a significant step by pulling the beta label off its new AdWords interface.
As part of the change, more advertisers will be required to use the new interface exclusively. But given the laundry list of upgrades and new features it includes, this shouldn’t present much of a problem.
According to a post on the AdWords Blog, a software company called ClickTime has “seen measurable business impact from using the new interface. They’ve used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface.”
Search marketing agency ROI Revolution gave the interface a thumbs up, too.
So apparently Google’s found nine months of testing to be more than sufficient. Or, if you’re feeling cynical, you might be able to just look at this move as a sort of grab for advertisers (and/or the spotlight) following the Microsoft-Yahoo deal.
