This prestigious certification comes with a lot of added benefits.  Gazelle Interactive is one of a few advertising agencies that has satisfied Google’s requirements to achieve Google Adwords Partner Status .  Gazelle will be a go-to company for new and existing companies looking to have expert managment of their Adwords Accounts.

If you haven’t noticed yet, but Google has changed the bakcground color surrounging the Google Adwords Ads.  I personally think it’s hidious and a little bit too, too feminine.  What are your thoughts?

We have been implementing a lot of Adwords Remarketing campaigns for our clients in various industries lately.  Most recently we have done this for an e-commerce sports product manaufacturer, and for a Forex trading company out of Australia.  It’s great to see how well the Remarketing is working both in the Adwords interface and in real life browsing.  There is hardly a site that I go on now that I don’t see 6-7 of our clients text or graphical image ads associated with Google Adwords Remarketing.  One of our clients alone received 290 new sales last month just from Remarketing.  To translate, that means that 290 new people purchased online that came from an Adwords ad, that did not convert originally, but after being served with Remarketing ads, came back into the purchasing process and bought.  If you have any questions on how it works or designing the campaign itself, let us know at info@gazelleinteractive.com .  We also have a lot of tips and tricks that you can utilize in your campaign.

-Ryan Walker

Gazelle Interactive

When doing a search for “oil spill”  BP obviously comes up number 1 in Google Adwords paid placement up top.  When clicking on the link, it redirects me to a Youtube video.  Please see both pictures below by clicking on them both.   Google’s display url policy clearly states that this is a no-no.  How, do you wonder that BP is getting away with this?  Is this a glich in the Adwords system, or is there more to it?

This past week, Google has introduced a new “Analyze Competition” feature in the Adwords interface.   It can be found under the “opportunities” tab.

The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.  For questions on how to use this to increase your CPA or Click Thru Rate, please contact us.

-Ryan Walker

Google TV unveiled today to bring the web, dvr and cable together in one search-able device. Watch this video.

Google today announced the introduction of new keyword match type on Adwords pay per click.  The ‘Broad Modifier’ lets you implement keywords that have more possibilities than phrase match but on the other hand is stricter than broad match.
To introduce the new variation, you need to add a plus symbol (+) before one or more broad match keywords. Each keyword that follows a (+) needs to appear in the user’s search exactly or as a close match. Close matches will include singular/plural forms, misspellings etc.  For more detailed information on how this works, contact and Adwords Agency (preferably ours )
Initially the new match type will be rolled out in the UK and Canada. These keywords will provide a halfway house between broad and phrase for those advertisers who are looking to achieve more ROI on Adwords without spending too much on budget by introducing multiple broad matches.
Below is an image from Google that shows how the new keyword match type will work:
This move from Google helps in a way to simplify the building process for users who don’t have much experience with the platform. Some sceptics may also say that it makes it easier for advertisers to run these types of matches for longer and spend more money, rather than becoming quickly disillusioned with broad match and pausing the account altogether.  This all remains to be seen.  Check back for an update.

-Ryan Walker

CEO Gazelle Interactive

We have been successfully using Google Adwords Target CPA bidding and Adwords Remarketing together over the past two weeks. One of our clien

We have been successfully using Google Adwords Target CPA bidding and Adwords Remarketing together over the past two weeks. One of our clients has recieved and 30% conversion increase in sales while their CPA has dropped from $32 to $28. This is outstanding short term results. For more on how to implement this or for our agency to help your Google Adwords account out, contact us at 888.814.8599 or info@gazelleinteractive.com.

-Ryan Walker

http://ping.fm/UsJ7a

Google announced a new enhancement to Conversion Optimizer “Target CPA Bidding,” that let you set a bid that reflects the average amount you

Google announced a new enhancement to Conversion Optimizer “Target CPA Bidding,” that let you set a bid that reflects the average amount you

Google announced a new enhancement to Conversion Optimizer “Target CPA Bidding,” that let you set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for it. “To enable Target CPA bidding, visit the Settings tab in your account, select ‘Focus on Conversions,’ and click ‘Advanced Options.’ Note that Conversion Optimizer is only available for campaigns that have implemented conversion tracking and have received at least 15 conversions in the last 30 days. We hope that having the additional Target CPA bidding option will make it even easier for you to boost your AdWords ROI. Of course, if you’re happy using Max CPA bids with your Conversion Optimizer campaigns, then there’s no need to make any changes to your campaigns,” noted Google.

-Ryan Walker, Gazelle Interactive

Google remarketing is definitely working. I was looking at a tahoe last week and today got served with 8 tahoe ads. Yesterday 3 of them.

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Weekly Agency Update
The latest from Google for you and your clients

Google AdWords Tip: Should You Capitalize small words such as “to”? Answer = NO http://ping.fm/erU3y

A client of mine was showing 0 indexed urls in Google Webmaster tools this morning, out of 6000 urls. In panic mode, we eventually found ou

A client of mine was showing 0 indexed urls in Google Webmaster tools this morning, out of 6000 urls.  In panic mode, we eventually found out that Google Webmaster tools has been having this error since this morning.   This is from Google’s own blog.

The indexed URL counts for Sitemaps that you have submitted in Webmaster Tools may be showing zero (0) indexed URLs for some sites. We are aware of this issue and are looking into it; you do not need to take any action. This will have no effect on your site’s performance in search results.