Industry News

Questions to Ask before Starting a PPC Campaign

September 9, 2015

You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success of this method. The success of a PPC campaign depends on several […]

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Which Is Right for Your Website, SEO or PPC?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two important digital marketing efforts that bring traffic to your website, quality leads and improve your ROI. Trying to decide on PPC or SEO for your business can be extremely tough, given the number of benefits both of them have to offer. The first step in […]

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Your site ranking is about to shoot up – Learn these advanced SEO techniques

September 4, 2015

SEO has become a strategic area of marketing and a sophisticated discipline to acquire new customers. Organic search is a way for brands to showcase products and services in front of the target customer, and also a medium to drive traffic and revenue for diverse industries. In order to achieve the coveted first page rankings, […]

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What is killing your PPC campaign?

August 13, 2015

The success of a PPC campaign depends on how well it is planned, tested and implemented. From effective landing pages that convert to flawless content that excites, everything should be top-notch. Even though PPC professionals use the prescribed best practices for creating a PPC campaign, even a minor faux pas in the approach can kill […]

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How Google AdWords Remarketing works

August 10, 2015

Before we see how AdWords Remarketing works, let’s take a look at what it is. AdWords remarketing positions targeted ads to those people who visited your site previously, but left without converting into leads or customers. This is an adroit method of connecting with potential customers as they continue to browse the internet, and reminding […]

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Google AdWords Location Targeting – Things you should know.

August 7, 2015

Nowadays it is all about location, location, location! People are constantly searching for places, items and companies online and pulling information. Seriously, if you are not using location targeting to your advantage you are missing out on great opportunities. Google Adwords Ads appear based on a person’s location through their IP address and device location. […]

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AdWords Drag-And-Drop Report Editor Officially Rolling Out

August 6, 2015

Source: Searchengineland AdWords Drag-And-Drop Report Editor Officially Rolling Out Make pivot tables and charts on the fly. Full rollout is expected to take months. Ginny Marvin on August 5, 2015 at 2:01 pm The flexible reporting editor that Google first teased over a year ago is finally rolling out to AdWords accounts generally. AdWords Report […]

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Understanding the Important Benefits of Google Adwords

July 17, 2015

Google AdWords, is nothing but paid advertising or pay per click (PPC) advertising on Google. This can be very beneficial to almost any business. Before investing in Google Adwords, the company type, products, target audience and goals should be taken into account. Setting up the budget, and targeting can be easily done, and you need […]

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AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

July 15, 2015

AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 at 2:33 pm As apps consume more of our time on mobile devices, Google announced it is plugging what had […]

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5 Tactics Your SEO Strategy Must Focus On

Search Engine Optimization is ever-changing and staying up to date with the latest trends and tactics is imperative. Google algorithms undergo changes every now and then, and online businesses that fail to abide by the Google’s rules would be left behind. Also, poor SEO techniques will negatively impact the website presence.The new Google’s algorithms and […]

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