Gazelle Interactive Blog

Posts tagged ‘Adwords Automatic Matching’

Adwords Automatic Matching

November 27th, 2008

Google is releasing automatic matching for their Adwords platform.   Buyer beweare.   Automatic matching is something to tread very carefully with.  From what we have observed it has been matching your ads with keywords.
With this AdWords feature, Google automatically uses an advertiser’s excess budget to post ads against keywords other than those the advertiser is actually [...]

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