This past week, Google has introduced a new “Analyze Competition” feature in the Adwords interface.   It can be found under the “opportunities” tab. The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, [...]

In this recession internet and mobile advertising is big business. Everybody knows that Google Adwords is the leader in internet and mobile advertising. Apple is attempting to muscle its way in by creating iAd. But the main question has been “how does iAd it differ from Google AdWords”? Steve Job stated that mobile advertising is [...]

Google recently introduced its new Remarketing feature.  Through this behavioral  targeting technology, advertisers can reach a target audience with display ads that are highly relevant to the way users search. The first thing you do is build a web advertising campaign to attract visitors to your site.  Some of those visitors take your desired action [...]

Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere down line. That additional knowledge would provide valuable information as to the value of your ad placements and enable better evaluation of ROI. Well, now you can, thanks to a new feature [...]

Google released the updated version AdWords Keyword and Placement tools in beta: * Keyword Tool combines the functionality of Keyword & Search-based Keyword Tool to get you keyword ideas based on keywords you enter, your website content, and user searches. Also let you search by any combination of a keyword, website/URL, or category – instead [...]

Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today.  Free Credit -Gazelle Interactive

A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the recent marketing blitz from VistaPrint had the wrong coupon codes on them. If you received a VistaPrint AdWords offer code, the code was misprinted. Specifically, the code was “accidentally abridged” so the [...]

Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian advertisers in the test. You can think of the Opportunities tab as your homepage for account optimization. You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns [...]

Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully available in the coming weeks, with some advertisers having access to the feature [...]

The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Take note of the word “previous” for this feature can’t predict scenarios but it can re-calculate the number of impressions an ad could have shown. This is all based on the previous weeks’ data, [...]

Googles recently made a small tweak to their search results page by shifting sponsored links on the right hand side closer to the organic (free) results. Theres no official word from Google on the change which has experts speculating it may be a sneaky way to increase AdWords revenue. Search Engine Roundtable has created a [...]

Google now sees the huge revenue potential in the local advertising market, as it continues to enhance the AdWords to make it more attractive for businesses. This week, they’ve unveiled their latest Local enhancement ” Local Extensions. Location extensions allow you to extend your AdWords campaigns by dynamically attaching your business address to your ads. [...]

Google has lowered the requirements for using Adwords Conversion Optimizer, a CPA-based bidding feature, again. Now any campaign that has generated at least 15 conversions (rather than 50 conversions) in the past 30 days is eligible to run on Adwords Conversion Optimizer. Google recently made it possible to import your Google Analytics goals to your [...]

If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important. Google Adwords Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With [...]

Google released their results for the past quarter, 2nd quarter results show a staggering $5.5bn which was 3% growth from Q2 2008. The revenues from the business are split as follows: Google Owned Sites- Businesses which Google has purchased, such as Youtube, generated $3.65bn, up 3%. Revenues From Google Network So Called partner sites using [...]

Comscore’s just released their June search engine numbers, and Microsoft’s Bing has moved the needle only slightly. The totals: * Google: 65% (unchanged) * Yahoo: 19.6% (down from 20.1%) * Bing: 8.4% (up from 8.0% for Live Search in May; Bing went live June 3) Is that enough, with an initial blitz of free press [...]

Quality score is a somewhat mysterious anomaly for Google Adwords campaigns that have a real effect on the cost of your advertising. The price of your ppc ads is determined by a combination of your bid and your quality score, which means that a good quality score can get you a higher ranking for less [...]

French website owners who don’t currently advertise on Google AdWords might notice a message waiting for them when logged into Google Webmaster Tools. The message prompts webmasters to give Google AdWords a try, as an alternative means for sending traffic to their website and even offers 100 € free AdWords credit to get them started. [...]

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