Imagine if you could somehow discover if anyone that saw your display ad, but did not click on it, actually converted later, somewhere down line. That additional knowledge would provide valuable information as to the value of your ad placements and enable better evaluation of ROI.
Well, now you can, thanks to a new feature on [...]

Google released the updated version AdWords Keyword and Placement tools in beta:
* Keyword Tool combines the functionality of Keyword & Search-based Keyword Tool to get you keyword ideas based on keywords you enter, your website content, and user searches. Also let you search by any combination of a keyword, website/URL, or category – instead of [...]

Having conquered the Web’s text-based ad market, Google is setting its sights on graphical display ads–a market dominated by rival Yahoo.
The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can’t sell to advertisers looking for a bargain. Google [...]

Where is everyone? We still have $100 of free advertising on Google Adwords. Please contact us here and we will get you set up today.  Free Credit
-Gazelle Interactive

A Google AdWords representative posted a thread at the Google AdWords Help forum. In that thread, Bindu, the Google rep, said that the recent marketing blitz from VistaPrint had the wrong coupon codes on them.
If you received a VistaPrint AdWords offer code, the code was misprinted. Specifically, the code was “accidentally abridged” so the code [...]

Google expanded the AdWords “Opportunities tab” beta to additional U.S. advertisers, and also started including U.K. and Australian advertisers in the test. You can think of the Opportunities tab as your homepage for account optimization. You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns [...]

Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully available in the coming weeks, with some advertisers having access to the feature [...]

The Bid Simulator will allow advertisers to simulate what could have happened had they bid differently on the previous campaign week. Take note of the word “previous” for this feature can’t predict scenarios but it can re-calculate the number of impressions an ad could have shown. This is all based on the previous weeks’ [...]

Googles recently made a small tweak to their search results page by shifting sponsored links on the right hand side closer to the organic (free) results. Theres no official word from Google on the change which has experts speculating it may be a sneaky way to increase AdWords revenue.
Search Engine Roundtable has created a great [...]

Google now sees the huge revenue potential in the local advertising market, as it continues to enhance the AdWords to make it more attractive for businesses.
This week, they’ve unveiled their latest Local enhancement ” Local Extensions.
Location extensions allow you to extend your AdWords campaigns by dynamically attaching your business address to your ads.
If youre a [...]

Google has lowered the requirements for using Adwords Conversion Optimizer, a CPA-based bidding feature, again. Now any campaign that has generated at least 15 conversions (rather than 50 conversions) in the past 30 days is eligible to run on Adwords Conversion Optimizer.
Google recently made it possible to import your Google Analytics goals to your Adwords [...]

If you have just put up a website, you probably all ready have heard words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.
Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you [...]

Google released their results for the past quarter, 2nd quarter results show a staggering $5.5bn which was 3% growth from Q2 2008.
The revenues from the business are split as follows:
Google Owned Sites- Businesses which Google has purchased, such as Youtube, generated $3.65bn, up 3%.
Revenues From Google Network
So Called partner sites using Google Adsense programs generated [...]

Comscore’s just released their June search engine numbers, and Microsoft’s Bing has moved the needle only slightly.
The totals:
* Google: 65% (unchanged)
* Yahoo: 19.6% (down from 20.1%)
* Bing: 8.4% (up from 8.0% for Live Search in May; Bing went live June 3)
Is that enough, with an initial blitz of free press and an expensive ad campaign [...]

Quality score is a somewhat mysterious anomaly for Google Adwords campaigns that have a real effect on the cost of your advertising. The price of your ppc ads is determined by a combination of your bid and your quality score, which means that a good quality score can get you a higher ranking for less [...]

French website owners who don’t currently advertise on Google AdWords might notice a message waiting for them when logged into Google Webmaster Tools.
The message prompts webmasters to give Google AdWords a try, as an alternative means for sending traffic to their website and even offers 100 € free AdWords credit to get them started.
Like all [...]

Adwords In A Down Economy
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Adwords Management

Gazelle Interactive Adwords Presentation
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Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost. The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can:- Automatically generate keywords, ad text, and destination URLs.

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https://adwords.google.com

This is straight from Google’s blog, I by no means wrote this.   This is a great report for any search marketer.
Enhanced Search Query Performance reports
In order to provide you with more visibility into the performance of your ads and to help you make more informed marketing decisions, we are expanding the Search Query Performance report [...]

Google has made the url policy change effective as of the beginning of this week.   Below is from the actual Google blogspot page:
“An update to display URL policy
We’d like to give you advance notice of an update to our display URL policy, which will take effect on April 1st. While the majority of advertisers will [...]

Adwords Editor 7.0 has been released without any new release.  I happened to stumble upon the release yesterday.   Below are the release updates from Google’s site:

First page bid estimates: AdWords Editor now uses first page bit estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.
Keyword Quality Score: The Keywords tab now displays [...]

Google has offered us a keyword tool for years that has made great improvements periodically.  This particular tool seems to weed out the unnecessary fluff that we never wanted in the first place such as all the extraneous long tail keywords.
It’s main difference is that instead of taking your suggested words, Google will now go [...]

Pay Per Click companies are ones that exist solely to manage and implement new and existing pay per click campaigns on a multitude of platforms such as Google Adwords, Yahoo PPC and Microsoft adCenter.  Pioneered by Google, the pay per click model is the most targeted form of online advertising.  Coupled with the scalablility and [...]

Is Google Adwords redefining the way that traditional agencies are modeled?  I believe so.  Prior to this past year or two you really needed a full service agency to get your PPC, SEO, Creatives dones, Media buys for print, radio, tv and online.  As of late, the traditional Advertising Agency has downsized due to the [...]

Quick question:  Should you outsource your search engine marketing campaigns?  Why not?  You need to find a good company with Account Managers that you will always be able to get in touch with.   Bigger SEM firms I would recommend to stay away from because they tend to not pay to much attention to your campaign.  [...]

A Google Groups thread reports issues with using the Google AdWords Verify Code option. The verify code tool seems to have been removed.

Why? AdWordsPro.Steph said it was removed because it came with the PPA (Pay Per Action) options. Google dropped the PPA program back in July and slowly phased out the Verify Code tool in September. Steph said:

The ‘Verify Code’ option was one of the features that came with PPA ads, which AdWords started to phase out this September. Along with this sunset, the ability to ‘verify’ your conversion tracking code using the verification tool will be disabled this week. Moving forward, you’ll need to check conversions the old way – by completing a test conversion and checking your reports.

Hopefully this helps some advertisers that are looking for the tool.

Forum discussion at Google Groups.

Google has announced two major changes to its Adwords algorithm that are designed to improve quality.
The firm revealed that it has enhanced its quality score calculation to now take into account ad position when calculating an ad’s click-through rate, which will result in a more accurate quality score.
Google said that this change will help better [...]