Making your keywords have a high quality score is very important. First quality scores are measured on a variety of factors. It looks at how relevant your keyword is to your ad text in a users search. When creating your campaigns make a number of adgroups with similar keywords, and ads that tie closely with the keywords.

By achieving a high quality score theoretically means that your keyword will trigger ads in a higher position at a lower cost per click. Which is extremely important to today’s competitive market.

Google has announced two major changes to its Adwords algorithm that are designed to improve quality.

The firm revealed that it has enhanced its quality score calculation to now take into account ad position when calculating an ad’s click-through rate, which will result in a more accurate quality score.

Google said that this change will help better evaluate the precise quality of consumers’ ads regardless of their position on a page.

The second change Google has enacted is in the criteria for top paid search listings which now means that if an ad meets the quality threshold, it can be shown in a prominent position irrespective of overall rank.

Previously an ad in a lower position could not overtake another in a higher position to be featured in paid listings or the on the top yellow bar on the search results page.

Google maintained that this change “ensures that quality plays an even more important role in determining the ads that show in those prominent positions”.