Don't Just Follow Me — Know Me

I imagine that the new research on the effectiveness of personalized retargeting from MIT Sloan School of Management Prof. Catherine Tucker and London Business School Prof. Anja Lambrecht will be widely discussed for months to come. As MediaPost’s Tanya Irwin reported yesterday, the new research shows that retargeting users with highly specific and personalized product information after they leave a retail site may be counterproductive.