Google Adwords Editor 7.0 silently released

Adwords Editor 7.0 has been released without any new release. I happened to stumble upon the release yesterday. Below are the release updates from Google’s site:

First page bid estimates: AdWords Editor now uses first page bit estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.

Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.

Campaign targeting in the data view: You can view your targeting settings in the new ‘Language’ and ‘Location’ columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.

Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).

Other updates:

  • The ‘Volume’ column on the Keyword Expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
  • The Keyword Opportunities tool isn’t available for draft accounts.