Google Image Ads

 

 

Google Image Ads are identical to PPC advertising, in which the ads that are shown are visual images versus text ads. As the advertiser, you bid on keywords exactly as you would for PPC advertising, and an image ad shows next to or above the organic results on the search engine results page of Google’s Display Network. The ads can be various sizes, can incorporate text, and can have unique landing pages within your website.

Image Ads may also appear on the Display Network websites as well. The capability to use Image Ads is limited to those search engines and Display Network sites that support the formatting, which can vary from those who support Text Ads.

Pricing for Image Ads works exactly the same as Pay-Per-Click and varies depending on the level of competition in your industry. Typically the cost can be as low as $.05 per click. Cost-Per-Click (CPC) is determined by various factors by the search engine.

Gazelle Interactive manages the entire process just as we do PPC ads, supplying you with continuous feedback and recommendations for further optimization. We also have the ability to create Image Ads for your consideration, using our team of graphic artists.

 

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 250 x 250 squareExample ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small squareExample Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 468 x 60 bannerExample Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 728 x 90 leaderboardExample Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 300 x 250 inline rectangleExample Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 336 x 280 large rectangleExample Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraperExample Ad

    This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraperExample Ad

    This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad
  • 970 x 90 large leaderboardExample Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

For Mobile Devices (see below)

You can also create image ads to show on iPhones, Android devices and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboardExample ad
  • 200 x 200 small squareExample Ad
  • 250 x 250 squareExample Ad
  • 300 x 250 inline rectangleExample Ad