Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed internet marketing decisions. It helps better segment and identify your target audience based on the user behavior. It delivers targeted demographics for thousands of sites, enabling us to provide a better marketing approach and effective media buying strategy.

With Google Ad Planner, you can:

• Define audiences by demographics and interests.
  
  
• Search for websites relevant to your audience.
  
  
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  
  
• Create lists of websites where you'd like to advertise and store them in a media plan.
  
  
• Generate aggregated website statistics for your media plan.