Google holds the dominant position in search marketing. Even though Google faces a tough competition from social networking websites, it still evolves and strategically improves itself to make it better every second. Google AdWords are effective and creative and drives much of the sales. A recent study conducted by specialists says that the average click through rate (CTR) for ads featured on the Internet is 0.1%, on Facebook this is halved to 0.051%. At the same time the CTR for Google is 0.4% fairly big enough for everybody to go behind Google.
An AdWord management company is expected to study your business thoroughly, the competitors and market behavior. The company needs to do extended research o keywords, select the relevant ones for the AdWord campaign. The campaign should be catchy and appealing to the customers and it should hit the attention of most of the traffic. A perfect landing page should be designed so as to increase the conversion rate.
The relevancy of the landing page is very important. The customer needs to find what he is looking for with a single glance at the landing page. The success of the ad campaign lies in making available what the customer is looking for. The service of an experienced PPC management company comes to aid in determining the relevancy and designing a good landing page, so that the search engines will not punish the user. Using their expertise in keyword research and optimization, a good AdWords management company can create a super cool landing page which contains the most relevant content and what your advertisement has promised.
Pay per impression and pay per click can be easily integrated with SEO techniques. With the help of professional managers for each account of the clients, the PPC management companies strategically run your marketing campaign. The companies need to target the traffic on various categories. The basic mantra of success for is insightful research, creative ads and tracking.
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