How Does PPC Work?

PPC or Pay Per Click campaign is an online paid campaign by which you can introduce and market your products using search engines or websites. It is a very popular tool as it provides a cost effective solution to advertise products.  The best thing here is that you pay only as much you want to and when you want to.

Google Adwords is the most popular PPC ad campaigns right now.The first step in a PPC campaign is keyword research. Many tools are available for this purpose using which you can get a list of relevant keywords for your business.  Group these keywords depending on what each keyword is focusing on. Also make sure that you remove all the negative keywords from the list. This is necessary to increase the CTR or Click Through Rate and reduce wasted clicks.

Next, write ads for the different keywords or keyword groups. Ads are limited to 100 words. So you need to make sure that whatever you write gains the attention of users. It should be catchy and enticing.  You could also make several variations of ad, which has proved to be very effective.

From your advertising account, you can see all your keywords listed individually and also a bid value near it. If the keyword is very common, then the bid will also be higher. Using an uncommon keyword means less competition for that keyword and lesser bid as a result. It is always advisable to allot a budget for advertising, to make sure that you don’t spend too much on it.

When everything is done and you can start advertising with the ads.  The advertisers get charged only when the user clicks on the ad. Clicking on the ad will take the user directly to the advertisers landing page where the advertiser can make sure that he provides all the relevant data about the product or service.

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