How to Drive Traffic to Your e-Commerce Website

If you are running an e-Commerce website, you will understand how important it is to get your word out. The success of your online business depends on how effectively you do that. With the different online marketing possibilities, driving traffic to your website is not very difficult. All you have to do is target the right audience and get their attention. Instead of targeting random customers, create a plan which aims at targeting the right kind of traffic. As a company owner or marketing head, you should make sure that your online marketing strategies are in line with the current trends.

Optimize your website for search engines
Your website should be optimized for the search engines so that people looking for information will be directed to your website. In order to get high search engine rankings, your website should have a favorable structure. The names of the website pages should have accurate, keyword-rich titles and descriptions. Create fresh and original content for your blog and promote them online. A mini-site can be created for those who own a line of certain products. If necessary, you can build a mini-site for FAQ and other information. This is one of the best ways to expand the online experience.

Develop a mobile-friendly site
Without a mobile site, you cannot survive the tough market competition. If the mobile site is too slow and difficult to use, then the visitor may not visit your website again. With the proliferation of mobile devices, now 25-50% of e-Commerce traffic is coming from smart phones and tablets. Therefore, it is essential that you invest in a responsive design.

Get active on social media
e-Commerce sites that do good business know how to use the social media effectively for marketing. When it comes to promoting special offers, product launches and customer engagement, social media is the right platform. Although the principles of the social media channels are the same, the marketing possibilities offered by each are different. For instance, Pinterest is useful for generating sales, while Facebook offers different ways to drive traffic to your website.

Build Customers Using E-mail Marketing
Retaining your old customers and attracting new ones is crucial for any business. E-mail marketing is one of the best ways to connect with your old and new customers. Maintain a list of e-mail addresses of previous customers and people who are interested in your products. E-mail marketing is used for promotions, product updates and to send valuable industry-related news and content.

You can also choose to drive traffic to your website by creating product listing ads (PLAs) in Google Adwords, enrolling in an affiliate marketing program or organic search. If you are not sure where to invest, you can get in touch with any of our online marketing strategists on (888) 814-8599 who will help you strengthen your website and boost sales.