Learning From Sharing

The essence of viral distribution is, of course, content sharing among friends and contacts. But much of our attention goes to the usual social media suspects, Facebook, Twitter and the like. But according to a clever little startup called Tynt, the under-appreciated and under-used real killer app of viral is the simple copy-and-paste action. “In all the content we track, 2% of all page loads result in someone copying some content from the article,” says Derek Ball, CEO.