Search Engine Optimization is of two types – On page optimization and off page optimization. A website with a good amount of search engine optimization will be indexed by the search engines like Google, Yahoo, Bing etc. But that doesn’t guarantee anything. Being last in the search engine results page is almost like being invisible. In order for the website to be listed at the top, there should be backlinks from other credible (high page rank) websites as well.
On page optimization refers mainly to using terms or content on your website to your advantage. Or even add content that matters most to the search engines. By doing this way, your website will be more visible to the search engine spiders and eventually result in a higher page rank.
The first thing you need to do is to identify keywords that describe your website or service. When a user searches for these keywords, your website should be able to pop up in the search results. For this to happen, there are certain on page optimization techniques which one must follow.
Start optimizing from the domain name itself by including keywords in the domain name. This will help people to remember your website domain easily and make it easier for them when they intend to revisit your website. Make sure that the website pages for each category are titled including the relevant keyword than some irrelevant random numbers or words. The different images that are used on the website should also be named with keywords. The Meta tags, header, body etc should also contain enough keywords in it.
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