Optimizing Webforms for Maximum Conversions

Website forms are a very good way to collect information from visitors, who can then be converted to prospects, leads and then customers. However, most users are wary of giving away too much information. Therefore, it is imperative for the web design and development team to make such webforms that do not scare away the visitors, but establish a trust that the information provided would not be misused. Here are some ways on how to optimize the webforms for maximum conversions:

Make an appealing page
Users are more likely to divulge information on a webform when they find it appealing and interesting. As a website owner, you are more interested in the information provided in the form and for this you would have to get a very well-designed webpage. The layout should be easily maneuverable and there should not be too many instructions.

Pre-Fill the fields
You must collect and store the information of users that enter the webform so that when they return and need to fill a more comprehensive form, they need not re-fill any information that they may have already given. You must get your webform optimized to pre-fill such information saving user’s time and effort.

Highlight Errors
Often users forget to put in the complete information on a webform. Instead of simply highlighting that a field is missing, you must get your webform to highlight the error. When users are left guessing which the incomplete field is, they get annoyed and leave the webpage immediately.

Have a Privacy Policy
Establishing trust is very important and therefore you must put in a privacy policy stating how you intend to use the information provided. You can add a link to the policy and place this near the submit button.

To further understand how to optimize the web forms for maximum conversions, consult our team today.