Pay Per Click or PPC as it is popularly known as is the most effective source of lead generation and this trend is only going to get stronger in 2013. It helps you reach targeted audiences who are interested in knowing about your products and services. PPC also helps in tracking the results, refining your tactics and most importantly create leads that help to improve the conversion rate.
For those who are new to the term, PPC refers to the small advertisements that are displayed at the top right corner of the search engine results page. These advertisements are also called “sponsored links”. The working of PPC is simple. You as an advertiser bid on certain keywords or terms that are relevant to your product or service. You choose these terms anticipating that a user would conduct a search on a search engine using these terms. When the results of the search are displayed on the page, small ads on the right also appear. If the user clicks your ad, he is guided to your landing page where he gets more information regarding your products and services.
While most ads annoyingly interrupt the users while they search for something else, PPC ads show up at the precise moment when a user is looking for that information. In addition, PPC is considered a credible tool as it is available anytime and anywhere and is delivered instantly by the search engines. The best thing about PPC is that it works in real time and can be controlled as and when desired. Cost effectiveness is yet another feature of PPC that makes it convenient for small business owners to advertise their products and services. PPC provides accurate data for analysis that helps in improving the conversion rate as well.