Pay Per Click advertising has been around for about 12 years. Yahoo pioneered it but Google perfected it. Google Adwords garners almost 75% of the online search traffic. It is hands down the most targeted form of advertising. A user searches for something that you sell or do, they click on your ad and go to your site to perform an action. That’s PPC in a nutshell. Most recently Yahoo PPC and Microsoft adCenter have merged to consolidate their ad inventory. Pay Per click can garner instant traffic for any industry. Google Remarketing is Google’s latest push into behavioral targeted advertising. It’s essentially an insurance policy on the money spent on your Adwords.
Pay Per Click differs from SEO in the fact that PPC is based on bid amounts, quality scores, and historical data, where as Organic rankings depend on content of your site, tags, link popularity, just to name a few. Contact us to help create your new or existing pay per click strategy.
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