Google Print Ads combine one of the most traditional forms of advertising (print) with the online marketing world, integrating the best qualities of each.  The set up and submission is completed online to choose newspapers based on circulation number, ad size, geography, or other factors.  As the advertiser, you select criteria such as days of the week, section, and length of term to run the ad and names you bid, or the price you are willing to pay for the ad to run.  The uploaded ad and detailed information is then submitted to publishers, who accept the bid or supply feedback for what is needed for the bid to be accepted.  Once the bid is accepted, the ad runs just as a normal print ad would run.  The advantage of using Google Print Ads versus traditional print ads is the fact that all critical analytical data of the ad’s performance is tracked online through Google Adwords, which makes the process as streamlined as possible.  This provides automatic feedback, which can be optimized for continued improvement.

Pricing of Google Print Ads is a not an auction, as publishers have the choice to accept or decline any offer.  Open discussions can occur to reach an agreement on acceptable terms for the ad.

Gazelle provides support from creation to optimization to reporting, as we do for all other services we offer.  We work with Google to facilitate the relationship with the Print Ad publisher, allowing you to focus on your business’s core competencies.  Again, we take all of the guess-work out of your hands and streamline the process for you.