Google Radio Ads combine one of the most traditional forms of advertising (audio) with the online marketing world, integrating the best qualities of each, similar to Google Print Ads. The set up and submission is completed online to choose factors such as time of day, listener demographics, and length of term to run the ad.
        
The Radio Advertising Network includes over 1,600 terrestrial FM and AM radio stations across the US, and an advertiser can create a unique target audience scope within that network.  Also, all critical analytical data, such as aired time, is tracked online through Google Adwords, which makes the process as streamlined as possible.

Gazelle works with Google’s unique Ad Creation Marketplace to provide help creating an ad that is customized to an advertiser’s business with creative script writing, voice-overs, editing, and other factors.  This is a more superior option versus traditional radio advertising, because all critical metrics are reported through Google Adwords, giving you automatic feedback of your Radio Ad.