Response-Based Advertising Showing Promise

AdoTube recently announced the initial results of testing of its response targeting platforms, which rely on users’ answering survey questions to determine ads served to them. Response-Based Targeting has lifted click-through and engagement rates from 22% to 35%, view-through rates by 17% and 24%, and brand effectiveness, such as awareness and purchase intent, by more than 30% — pretty interesting, as long as AdoTube Chief Strategy and Operations Officer Steven Jones didn’t overhype the results.