Pay Per Click differs from SEO in the fact that PPC is based on bid amounts, quality scores, and historical data, where as Organic rankings depend on content of your site, tags, link popularity, just to name a few. PPC advertising helps you target long-tail keywords instead of the “golden keywords”, you can fine tune your marketing strategy to maximize the most specific targeted inbound search traffic to your site, whether you’re retail store, lawyer, Dr., HVAC, or e-commerce company, or even lead generation company. Contact us for help in formulating your new or existing pay per click strategy.