PPC Advertising & Management

Pay Per Click advertising, or PPC Advertising has been around for about 16years. Yahoo pioneered it but Google perfected it. Google Adwords garners almost 76% of the online search traffic. It is hands down the most targeted form of advertising. A user searches for something that you sell or do, they click on your ad and go to your site to perform an action. That’s PPC in a nutshell. Most recently Yahoo PPC and Bing have merged to consolidate their ad inventory. Google as of 2016 will be sharing ad inventory with Yahoo as well and cross-serving ads on each other’s content sites. Pay Per click can garner instant traffic for any industry. Google Remarketing is Google’s latest push into behavioral targeted advertising. It’s essentially an insurance policy on the money spent on your Adwords.

Pay Per Click differs from SEO in the fact that PPC is based on bid amounts, quality scores, and historical data, where as Organic rankings depend on content of your site, tags, link popularity, just to name a few. PPC advertising helps you target long-tail keywords instead of the “golden keywords”, you can fine tune your marketing strategy to maximize the most specific targeted inbound search traffic to your site, whether you’re retail store, lawyer, Dr., HVAC, or e-commerce company, or even lead generation company. Contact us for help in formulating your new or existing pay per click strategy.