Social media marketing is undoubtedly an indispensable tool for growing your business online. In recent years, social networking websites witnessed a huge growth and this is expected to continue in coming years. Though businesses are very excited to harness the potential of social media, yet they end up committing some silly mistakes.
Some people think joining too many social networking sites will increase the value of their services and create a mass awareness. Different websites have different users and joining too many of them without identifying where your targeted customers lie, will reduce your value. Users will start taking your website as spam once they see it anywhere and everywhere. You must choose those networking websites where you think you have the right audience.
Instead of always taking feedbacks from people and hunting for ways to earn money, you should also post encouraging quotes and news to make the conversation versatile and interesting. Promoting one particular thing always makes it boring. Build a relationship with your customer first. Understand their needs and then sell your products or service.
The brand value of a company plays a big role in selling its product or service. Use a professional logo and a catchy tagline to catch the attention of your audience. Apply the AIDA (Attention –Interest-Desire-Action) theory of advertising while you are promoting your business. Once a customer is attracted to your brand, selling is much easier.