STEP UP YOUR INBOUND MARKETING STRATEGIES TO STRENGTHEN YOUR ONLINE PRESENCE


Online marketing techniques that once gained results have taken a backseat. Now more than ever, it has become necessary to rethink the online marketing efforts for businesses. Marketers should stay updated with the latest online marketing trends to establish a strong online presence and create engagement with the audience. Given below are the top online marketing trends you can expect over the coming year.

Relevance of content marketing will get bigger
If you are successful in creating original content and promoting them across social media channels, you are certain to benefit from audience growth and online reputation. Relevance and value of the content will determine the quality of leads you are going to generate online. Give the audience what they want. Content that educates, informs and provides insight to the audience are indispensable for generating loyalty among the website visitors. Your content marketing strategies should cover blog posts on websites, newsletters, case studies, infographics and videos.

Emphasis on mobile friendly content
Your online presence should extend to your mobile devices as well. The abundant attention given to building mobile-ready pages should be concentrated on generating mobile-friendly content. The mobile revolution is here to stay and you should have strategies to optimize content for mobile devices. Users’ device preferences and browsing habits should be identified and taken into account. Your focus should be on Clickbait Headlines and Bite-Size Information, as users have short attention spans while using mobile devices. All the important information should be placed strategically, preferably on the top page. The text should be broken into subsections and the entire text should be made easily visible.

Ad Retargeting will grow
Ad retargeting is an effective marketing technique and businesses are beginning to understand the potential of it. Through ad re-targeting, the conversion rate is has improved significantly.To achieve this, the first step is to track the websites visited by the user. When the user leaves one website and visits other websites, the already viewed products and services are shown to them via advertisements. When a product, a brand name, or a logo appears before the visitor frequently, it creates a sense of familiarity and encourages the viewers to purchase the products.

Social media marketing and SEO will work together
When articles and posts make a lot of noise on social media, the number of shares increases and a large audience is driven to the social media page. Search engines- that thrive to offer valuable content to the user- will ensure that social shares are given importance and its position within page results is increased.  If a content receives maximum attention on social media through shares, it will achieve a top position in search engine ranking.

To strengthen your online marketing efforts, acquaint yourself with the top online marketing strategies that will be more relevant than ever in the coming years. Have a look at our consolidated list of trends in online marketing now to make your initiative visible and popular on web.