Remarketing refers to the opportunity to create a second impression on the users in case a website has not been able to lure the buyer into buying your product or service during his first visit. Often users do not convert into buyers the first time they visit a website as they usually like to check out other websites and their offers as well. However, if advertisers and marketers target such potential customers for the second time, chances of their converting to buyers increase. Here are some interesting strategies that can be used for making the PPC remarketing a success:
When a user visits a website, the website can leave a tracking cookie on the user’s computer. Using this tracking cookie, the advertiser can place the PPC ad in front of the user if he/she visits websites utilizing Google AdSense. The Google AdWords Display Network (GDN) helps in displaying the PPC ad again encouraging the user to convert.
Visitors on a landing page are usually the result of PPC. However, if these first time visitors do not convert, they are the ideal ones who could be converted by remarketing efforts.
Retargeting the visitors who completed a particular segment of the ad campaign is a good way to make the remarketing campaign a success. Often users complete a trial offer or complete an action prior to actually making a purchase. Such visitors can be retargeted to make them purchase the product that they opted to try out initially.