The Beacon offers both properties for Sale and for Rent. We have ran and tested 16 different campaigns on both Adwords Search and Display Networks. From June 2006 – February 2010 we generated 148,917 visitors to the site. The ads showed 54,515,078 created brand awareness and exposure. We were able to get the cost per click down form $3.42 to $1.69, with our best campaign cost per click at $0.66. We ran several display campaigns targeting Media sites, Auction sites, Rental sites and Home sites.