The Beacon

The Beacon offers both properties for Sale and for Rent.   We have ran and tested 16 different campaigns on both Adwords Search and Display Networks.  From June 2006 – February 2010 we generated 148,917 visitors to the site.  The ads showed 54,515,078 created brand awareness and exposure.  We were able to get the cost per click down form $3.42 to $1.69, with our best campaign cost per click at $0.66.  We ran several display campaigns targeting Media sites, Auction sites, Rental sites and Home sites.