Social media marketing has gained an important place in online marketing arena. With more and more people connecting through these networks, it is inevitable to see a brand or a company keeping itself aloof from social media marketing. Facebook is the face of social media and therefore, it is a good option to market your products and services.
Facebook as a marketing medium offers several features that work out in the favor of the advertisers. One such feature is that of EdgeRank which displays the important content first. The posts generating many Likes or other similar activity are considered important and are given a higher ranking. This implies that you can control the ads to appear repeatedly in front of your targeted audience, which means more traffic and more conversions.
Facebook advertising provides you the right platform for your products or services. You can connect with your customers and build a strategy that works for your business. By advertising on Facebook you can use a good call to action compelling the customers to ‘Like’ or ‘Share the product which increases the visibility of your brand even more.
Another reason why Facebook Ads are a good marketing option is that recently Facebook has ventured into mobile advertising as well. With millions of people using mobile phones to access facebook, this is surely a well thought out strategy. Real time marketing on newer devices and platforms is the future of advertising and Facebook is all set to head in that direction.