Looking to boost your PPC performance? Here’s some essential tips to help improve your PPC campaign.
1. CRO (Conversion Rate Optimization)
Every entrepreneur and marketer out there is constantly looking for the ways to improve their conversion rate. Of course conversion rate optimization is a critical factor that could boost the PPC campaigns. Making the smallest changes sometimes can make a big difference. For instance, changing the font size or using a vibrant color for the call-to-action of a button can actually benefit in instant CRO uplift.
2. Ad Extensions
Ad extensions have greater importance than ever since Google’s path breaking updates this year. Bing also considers ad extensions with paramount priority. It is a vital shift to help increase clicks and click through rates by utilizing all the sitelinks you have more coverage on the SERPs.
Remarketing can be an extremely effective PPC campaign management technique, allowing your message to reach previous website visitors and also displaying ads in new formats while matching the right people. Remarketing is sometimes the final piece of the puzzle needed for your PPC marketing to turn into a successful marketing strategy.
4. Landing Page Optimization
The goal of creating an optimized landing page is to create a page that works great for both PPC and SEO purposes. If your organically optimized page isn’t a good landing page for conversions, then you’re throwing away good money. You want just as good a conversion rate for organic traffic as you get for paid traffic. It’s highly recommended to go RWD(Responsive Web Design) for your landing page. With rising click costs, saturated markets, and relevancy scoring, landing page optimization has never been more critical to PPC success.
5. Facebook Custom & Lookalike Audience
Keywords are not enough to put you on top, find your target audience; that’s what the future of paid marketing is! Facebook offers a great deal of targeting options that you can’t find anywhere else, which lets you the power to target your ads to specific contacts or groups. Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. When you use custom audiences in Power Editor, you can choose to create a lookalike audience that targets people who are similar to your custom audience list. To sum it up, Facebook custom and lookalike audience is a great way to drive big ROI.
Learn more on how to boost your PPC advertsing campaign! Call 888-814-8599 now!