AdWords Remarketing is Google’s version of retargeting advertising. It’s an advertising strategy that allows you to target users who have visited your website with ads to entice them to return to your site.
Setting up AdWords Remarketing
Audiences are the groups of people whom you want to target and the group of people whom you want to exclude from that targeting. You will include or exclude these audiences for each ad group to ensure you are targeting the right people. And this is achieved by using custom combinations.
3 types of audience are given below:
1. People or a user viewed a page with details about a specific product or service; target them with ads about that offering.
2. People who signed up to receive information about future product releases.
3. Audience: People who submitted your contact form
The most difficult part of the process is identifying your audiences and custom combinations. When that is complete, optimization is only slightly more involved than a normal display campaign. Adding retargeting to your advertising program can accomplish any number of goals if implemented correctly. Whether you’re doing simple retargeting to increase conversions or advanced retargeting to maximize all possible opportunities, AdWords remarketing is an easy-to-use interface.
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