Imagine you run an ecommerce portal. You are selling some high end cameras there. Users may come to your site and browse through the cameras, but leaving your site without any purchase. The reason may be they couldn’t buy because your products are expensive. If you later decide to give certain discount deal for the same cameras, how do you reach those users who expressed interest on your products but left your site only because they couldn’t spend that huge amount of money? AdWords Remarketing can help you to get those users back and make them some purchase! So, Remarketing lets you reach your audience and hence eventually lead you to better conversion rates.
What is Remarketing?
Remarketing is a clever marketing tool that lets you show ads to users who have previously visited your website but haven’t converted.
Remarketing is not a new strategy among traditional marketers, but ever since Google AdWords facilitated remarketing this became a huge marketing opportunity. For Google, remarketing is more like behavioural targeting, for instance, someone who has visited superbowl.com will be tagged as a football fan and later will be shown ads for related merchandise.
Remarketing achieve better conversions, why?
AdWords Remarketing lets you find more buyers! With AdWords Remarketing you can
- Reach all visitors to your website
- Reach your customers when they are most likely to buy
- Custom find your audience
- Reach and depth with Google Display Network
- Easy ad creation
- Get more ROI
People you are targeting may be familiar with your site, so they are more likely to get back to your site if you ensure that you have some tailor fit ads that would steal your potential buyer’s attention. Use remarketing to match the right message to the right people at the right time, and see the difference in your sales!
Let Gazelle Interactive help you with your Google AdWords remarketing campaigns. Call us on 888-814-8599 now!