Industry News

Why your business needs Google AdWords

December 3, 2015

Understanding Google AdWords Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites with the use of text ads that are displayed as sponsored links when users search with keywords related to your business. You pay for each click your ad gets. […]

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Looking for Better Local SEO Exposure? Google AdWords could be the Answer

It is a common misconception that google AdWords are only for large corporations and not for small businesses. On the contrary AdWords are the biggest advertising platforms for small scale business. Here are a few ways in which AdWords improve local SEO exposure: The most valuable use of Adwords is to research keywords. Keywords are […]

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Questions to ask Before Hiring a PPC Agency

November 30, 2015

You may wonder why people hire a PPC agency, after all PPC advertising is a simple process of setting  text or image ads. Well the truth is, to run a successful campaign, a lot of research, planning, and hard work is involved. This is exactly the reason why people depend on professionals to run and […]

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Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

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On page or Off page SEO, which is important?

October 7, 2015

On-page and off-page Search Engine Optimization are two equally important strategies that help your website perform at its best. Although they are two entirely different strategies, they should be used together to get the best results. On-Page SEO refers to all the things that you implement on your website to help you rank higher. There […]

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Questions to Ask before Starting a PPC Campaign

September 9, 2015

You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success of this method. The success of a PPC campaign depends on several […]

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Which Is Right for Your Website, SEO or PPC?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two important digital marketing efforts that bring traffic to your website, quality leads and improve your ROI. Trying to decide on PPC or SEO for your business can be extremely tough, given the number of benefits both of them have to offer. The first step in […]

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Your site ranking is about to shoot up – Learn these advanced SEO techniques

September 4, 2015

SEO has become a strategic area of marketing and a sophisticated discipline to acquire new customers. Organic search is a way for brands to showcase products and services in front of the target customer, and also a medium to drive traffic and revenue for diverse industries. In order to achieve the coveted first page rankings, […]

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What is killing your PPC campaign?

August 13, 2015

The success of a PPC campaign depends on how well it is planned, tested and implemented. From effective landing pages that convert to flawless content that excites, everything should be top-notch. Even though PPC professionals use the prescribed best practices for creating a PPC campaign, even a minor faux pas in the approach can kill […]

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How Google AdWords Remarketing works

August 10, 2015

Before we see how AdWords Remarketing works, let’s take a look at what it is. AdWords remarketing positions targeted ads to those people who visited your site previously, but left without converting into leads or customers. This is an adroit method of connecting with potential customers as they continue to browse the internet, and reminding […]

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