Archives: Blog

Why your business needs Google AdWords

December 3, 2015

Understanding Google AdWords Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites with the use of text ads that are displayed as sponsored links when users search with keywords related to your business. You pay for each click your ad gets. […]

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Looking for Better Local SEO Exposure? Google AdWords could be the Answer

It is a common misconception that google AdWords are only for large corporations and not for small businesses. On the contrary AdWords are the biggest advertising platforms for small scale business. Here are a few ways in which AdWords improve local SEO exposure: The most valuable use of Adwords is to research keywords. Keywords are […]

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Questions to ask Before Hiring a PPC Agency

November 30, 2015

You may wonder why people hire a PPC agency, after all PPC advertising is a simple process of setting  text or image ads. Well the truth is, to run a successful campaign, a lot of research, planning, and hard work is involved. This is exactly the reason why people depend on professionals to run and […]

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Understanding and Avoiding the Common Mistakes in Pay Per Click Advertising.

July 14, 2015

One of the effective and easy ways to market your business online is using pay per click (PPC) and paid search campaigns. Pay per click campaigns are nothing but strategically placed, keyword-based advertisements on search engines. Companies can generate more leads without spending too much on marketing. Considering that most of the business networking and […]

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