Archives: Pay Per Click Advertising

How to Use Target CPA Bidding to Win Conversions on AdWords

May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

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Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

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Questions to Ask before Starting a PPC Campaign

September 9, 2015

You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success of this method. The success of a PPC campaign depends on several […]

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Which Is Right for Your Website, SEO or PPC?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two important digital marketing efforts that bring traffic to your website, quality leads and improve your ROI. Trying to decide on PPC or SEO for your business can be extremely tough, given the number of benefits both of them have to offer. The first step in […]

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What is killing your PPC campaign?

August 13, 2015

The success of a PPC campaign depends on how well it is planned, tested and implemented. From effective landing pages that convert to flawless content that excites, everything should be top-notch. Even though PPC professionals use the prescribed best practices for creating a PPC campaign, even a minor faux pas in the approach can kill […]

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Understanding and Avoiding the Common Mistakes in Pay Per Click Advertising.

July 14, 2015

One of the effective and easy ways to market your business online is using pay per click (PPC) and paid search campaigns. Pay per click campaigns are nothing but strategically placed, keyword-based advertisements on search engines. Companies can generate more leads without spending too much on marketing. Considering that most of the business networking and […]

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How to Ensure Accurate PPC Conversion Tracking

August 16, 2014

A PPC campaign is said to be complete and successful if you are able to accurately track the conversions. Conversion tracking forms the most important part of any PPC advertising and management campaign. For this, you must make sure that the conversion tracking tags are placed correctly and that they are working properly, which can […]

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5 Ways to Boost Your PPC Campaign Performance

December 31, 2013

Looking to boost your PPC performance? Here’s some essential tips to help improve your PPC campaign.   1. CRO (Conversion Rate Optimization) Every entrepreneur and marketer out there is constantly looking for the ways to improve their conversion rate. Of course conversion rate optimization is a critical factor that could boost the PPC campaigns. Making […]

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How to Create an Effective PPC Ad Copy?

December 16, 2013

Is your PPC ad copy excellent enough to stand out against your competitors? If no, then it’s time for you to take an extra care in planning your PPC strategy. You don’t have to be an extraordinarily creative copywriter to prepare a competitive ad text, but a realistic and practical approach is needed in lifting […]

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Use SEO Data & Metrics to Improve PPC Results

November 19, 2013

The SEO data and metrics obtained can be very helpful in improving the PPC results. It should go hand in hand in order to achieve the desired PPC results.    Include new keywords Whether you crawl through an organic search queries or not, time has arrived to fill gaps in your PPC keyword structure. There […]

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