Archives: Search Engine Marketing

On page or Off page SEO, which is important?

October 7, 2015

On-page and off-page Search Engine Optimization are two equally important strategies that help your website perform at its best. Although they are two entirely different strategies, they should be used together to get the best results. On-Page SEO refers to all the things that you implement on your website to help you rank higher. There […]

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Tracking your competitors simple and easy!!!!

March 27, 2014

Once you have successfully achieved the desired conversion rate, the growth of your business is ensured. E-commerce is a never ending process as it is not an easy task to meet the expectation of the buyers and sellers. The internet has made it easier for businesses to expand at a greater level crossing all geographical […]

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5 Reasons Why Your Reconsideration Request May Fail

February 20, 2014

Have you been hit by the unnatural link penalty by Google? If yes, then most probably you have used the disavow tool, in hope to get the penalty lifted by sending a reconsideration request, after disavowing all the unnatural links. But will your reconsideration request work? Here are some of the common reasons why your […]

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Five Most Common Backlink Building Mistakes

February 23, 2013

SEO professionals use several techniques and methods to build backlinks to get their websites ranked higher. However, often SEO professionals end up doing mistakes that hamper the campaign in more than one ways. Here are some of the most common mistakes in back link building that must be avoided. Quantity Over Quality Simply getting backlinks […]

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Basic SEO and Internet Marketing Techniques for Beginners

February 15, 2013

Beginners to the internet marketing arena need to understand the basic concepts of marketing so that their websites rank higher and garner in a good amount of traffic. There are certain marketing techniques which every beginner must be aware of in detail so that they are able to get the best results. Search Engine Optimization […]

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Important SEO Factors To Take Care Of

January 13, 2013

With the growing trend of online marketing and e-commerce, t is crucial to optimize your website for search engines and users as well, so that you can draw potential customers and increase sales. Here are a few important things to consider if you are looking to optimize your website. Naming Structures To enhance your visibility, […]

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Content Marketing Strategy For Beginners

January 11, 2013

Content marketing requires a considerate amount of time, planning, expertise and management. As a tool for marketing, the content created must be engaging, grammatically perfect and must be in simple words for everyone to understand. Here are a few tips on effective cotent marketing: Say No To Plagiarism The thumb rule of content writing is […]

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How to Improve Your Page Rank? – The Current Trends

August 14, 2012

The search engine optimization is a day to day changing field. Trends which are relevant and working today are not there a few months from now. So we have to be up to date on what is going on and will have to change our strategy accordingly. Following are some of the current SEO trends […]

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PPC Copywriting Tips that Can Be Applied in SEO

July 30, 2012

Pay per Click and Search Engine Optimization go hand in hand to a great extent. There are many tips and tweaks you can learn from PPC and apply in SEO and vice versa. Even a minor tweak may lead to huge increase in the Click through Rate or CTR. Below we discuss a few of […]

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Online Marketing Strategies Post Google Penguin Update

July 19, 2012

The Google Penguin update that was rolled out on April 24 shook the SEO industry worldwide. Though Google claims the update affected only 3.1% of total search queries, the SEO industry believes that the update had far reaching affects than the previously rolled out Panda update, which Google claimed to have affected about 12 % […]

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