Archives: Uncategorized

Target CPA Bidding for Effective Internet Marketing in Florida Based Web Marketers

September 1, 2018

Gazelle Interactive-The Galore for Effective Internet Marketing in Florida Based Web Marketers Delray Beach, Aug 29, 2018 (Issuewire.com)  – Regardless of whether or not you are an up-and-coming start-up or an enterprise, the team at Gazelle Interactive will execute a campaign that is both effective and custom-tailored to your business. Gazelle Interactive is the one-stop venue for […]

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What does the rollout of Google cross-device conversions mean for marketers? | Econsultancy

October 29, 2015

Source:  https://econsultancy.com/blog/67110-what-does-the-rollout-of-google-cross-device-conversions-mean-for-marketers/ What does the rollout of Google cross-device conversions mean for marketers? By Ben Davis @ Econsultancy Cross-device conversions can now be reported at keyword-level in Google’s search, display and shopping ad products. This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across […]

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Happy 15th Birthday, Google Adwords Can Almost Go See An R-rated Movie

via AdWords_Birthday_Infographic_Final_v2.jpg (792×5508).

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Why you Should Leave PPC Management to the Professionals

October 10, 2015

Deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a lot of […]

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Google’s open source attempt to undercut Facebook – TechRepublic

September 16, 2015

Source: http://www.techrepublic.com/article/googles-open-source-attempt-to-undercut-facebook/ As much as we like to talk about the open-source community, it might be more accurate to describe it as an open-source club. No, not the kind you join, but rather something you use to pummel someone. Take, for example, Google’s open-source response to Facebook’s Instant Articles. Last week, news broke that Google and […]

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AdWords Drag-And-Drop Report Editor Officially Rolling Out

August 6, 2015

Source: Searchengineland AdWords Drag-And-Drop Report Editor Officially Rolling Out Make pivot tables and charts on the fly. Full rollout is expected to take months. Ginny Marvin on August 5, 2015 at 2:01 pm The flexible reporting editor that Google first teased over a year ago is finally rolling out to AdWords accounts generally. AdWords Report […]

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AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

July 15, 2015

AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web Advertisers will be able to measure conversions from display ads when users navigate between apps and the web. Ginny Marvin on July 14, 2015 at 2:33 pm As apps consume more of our time on mobile devices, Google announced it is plugging what had […]

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Articles about marketing on Gazelle’s Site

July 9, 2015

Any articles posted on Gazelle’s Site come from other sources relating to marketing online, and a direct link to the original source and credit is given to the author at the bottom of each article.    Thanks

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Who Are The Top Players in Google Shopping & AdWords

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

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Google’s algorithms advertise higher paying jobs to more men than women | The Verge

July 7, 2015

Google’s algorithms advertise higher paying jobs to more men than women Study suggests how ‘impartial’ data can encode real-life prejudices By James Vincent on July 7, 2015 05:40 am @jjvincent Ad-targeting algorithms created by Google could be guilty of discriminating between internet users, say researchers from Carnegie Mellon University and the International Computer Science Institute (ICSI). […]

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