It is always necessary to calculate the backlinks to your site. Backlinks are also called as Inbound links, emerged as a primary means of web navigation. Today their significance lies in search engine optimization (SEO). The importance of any website or page can be counted from the number of backlinks. Backlinks in other sites help yours to rank higher in the search engine. Search engines consider the number of backlinks that a website has, as one of the most determining factors for website’s search engine status, recognition and magnitude. As the number of backlinks to your blog increases, your site will move on higher level in the list. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
You can’t always depend on Google to check the backlinks since it will not usually show links from pages with > PR 4. It generally marks only link with PR4 or higher. However, there are many other websites that can track where all in this web world the name of your site is mentioned. The website http://www.webmaster-toolkit.com/link-popularity-checker.shtml saves searches done in Google, AltaVista, MSN, AllTheWeb, and Yahoo simultaneously. This can give you almost a clear idea of how many sites are actually linking to yours. This tool is from webmaster-toolkit.
There is another free desktop application http://www.checkyourlinkpopularity.com. This tool can verify, trace and rank the link popularity of multiple domains. Hence this app allows you to track and compare your site as well as others easily. But this application unfortunately has a drawback to count on. It does not support Yahoo and so the listing is most of the times incomplete.
There are a few other sites too that tracks backlinks. http://www.marketleap.com/publinkpop/default.htm and http://www.widexl.com/remote/link-popularity/index.html are some of them to name.
Gazelle Interactive offers a 360-degree search engine optimization services that has the right blend of on-page and off-page activities. Talk to us for a free consultation!