Digital Marketing News


Pay Per Click Companies | Which One Should You Choose?

Posted September 27, 2019

Pay Per Click companies are ones that exist solely to manage and implement new and existing pay per click campaigns on a multitude of platforms such as Google Adwords, Yahoo PPC and Microsoft adCenter. Pioneered by Google, the pay per click model is the most targeted form of online advertising. Coupled with the scalability and […]

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Yoast SEO – Website Optimization

Posted September 25, 2019

What is Yoast SEO and How Does it Help with Website Optimization? Yoast SEO is a plug-in for WordPress that offers the most comprehensive tools to help you write great content and optimize your website. When you write content for your website, it is easy to forget that you must write for both your visitors […]

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GOOGLE QUALITY UPDATE AND WHY IT’S IMPORTANT?

Posted July 23, 2019

Google Quality Update and What Google Quality Scoring has to do with it? In order to understand what is involved in Google’s Quality Updates, it’s necessary to define what is meant by Google Quality Scoring and how it relates to website rankings in response to a Google search.  Through what is known as “crawling and […]

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WHY IS DIGITAL MARKETING VISIBILITY IMPORTANT?

Posted June 7, 2019

What is Visibility in Digital Marketing?   Digital marketing visibility is all about the establishment of online presence, public recognition and favorable reputation of a particular company’s name and brand. The concept and goal of digital marketing visibility is concerned with getting a company’s brand out into the public conscientiousness in a manner that generates […]

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Update Your Old AdWords Logins to New Google Account Logins

Posted June 1, 2019

Google gave early warning to AdWords clients who are as of yet utilizing their old logins and have not yet refreshed to the free Google account logins. On November first, Google will impair any login that is as yet utilizing the more established Adwords login and hasn’t refreshed to the new Google AdWords Logins. Google […]

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WHAT IS CONVERSION RATE OPTIMIZATION AND HOW DOES IT AFFECT A BUSINESS?

Posted April 29, 2019

What is conversion rate optimization? First of all, it’s necessary to understand the definition of the word, “conversion”, as it relates to business operations. A conversion takes place any time a member of a targeted market group interacts in any way that is deemed beneficial or of some sort of value to a company. Simply […]

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HOW CAN FACEBOOK ADS CONTRIBUTE TO BUSINESS SUCCESS?

Posted April 29, 2019

What can Facebook ads do for your business? In today’s modern world, vast numbers of people spend time each day posting and reading content on social networking sites such as Facebook. When a business considers different channels for marketing, it makes sense to choose outlets that will connect with the largest target audience, delivering the […]

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SEARCH ENGINE OPTIMIZATION (SEO) AND ITS IMPORTANCE IN THE SUCCESS OF A WEBSITE

Posted April 25, 2019

What is Search Engine Optimization and what difference does it make in improving a website and its goals? SEO is a strategy that seeks to maximize productive website traffic and create online presence. Unlike Paid Search, such as Pay Per Click (PPC), SEO relies on a multi-faceted, concerted effort to create high quality, efficient web […]

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HOW CAN PAY PER CLICK (PPC) HELP A COMPANY’S BOTTOM LINE?

Posted April 22, 2019

What is Pay Per Click and how does it work? Pay Per Click (PPC) or Cost Per Click (CPC) is an internet marketing strategy that involves an fixed fee being charged each and every time someone clicks on an ad. An advertiser can pay on a PPC basis to advertise on a website or display […]

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