Pay Per Click companies are ones that exist solely to manage and implement new and existing pay per click campaigns on a multitude of platforms such as Google Adwords, Yahoo PPC and Microsoft adCenter. Pioneered by Google, the pay per click model is the most targeted form of online advertising. Coupled with the scalability and […]
What is Yoast SEO and How Does it Help with Website Optimization? Yoast SEO is a plug-in for WordPress that offers the most comprehensive tools to help you write great content and optimize your website. When you write content for your website, it is easy to forget that you must write for both your visitors […]
Google Quality Update and What Google Quality Scoring has to do with it? In order to understand what is involved in Google’s Quality Updates, it’s necessary to define what is meant by Google Quality Scoring and how it relates to website rankings in response to a Google search. Through what is known as “crawling and […]
What is Visibility in Digital Marketing? Digital marketing visibility is all about the establishment of online presence, public recognition and favorable reputation of a particular company’s name and brand. The concept and goal of digital marketing visibility is concerned with getting a company’s brand out into the public conscientiousness in a manner that generates […]
Google gave early warning to AdWords clients who are as of yet utilizing their old logins and have not yet refreshed to the free Google account logins. On November first, Google will impair any login that is as yet utilizing the more established Adwords login and hasn’t refreshed to the new Google AdWords Logins. Google […]
What is The Definition of Ad Copy? Advertising copy, or ad copy, in digital terms, refers to the text of an online clickable advertisement that will take a user to the advertiser’s website.The ad usually consists of a headline, which is crafted to capture and hold the attention of targeted users, along with one […]
What is conversion rate optimization? First of all, it’s necessary to understand the definition of the word, “conversion”, as it relates to business operations. A conversion takes place any time a member of a targeted market group interacts in any way that is deemed beneficial or of some sort of value to a company. Simply […]
What can Facebook ads do for your business? In today’s modern world, vast numbers of people spend time each day posting and reading content on social networking sites such as Facebook. When a business considers different channels for marketing, it makes sense to choose outlets that will connect with the largest target audience, delivering the […]
What is Search Engine Optimization and what difference does it make in improving a website and its goals? SEO is a strategy that seeks to maximize productive website traffic and create online presence. Unlike Paid Search, such as Pay Per Click (PPC), SEO relies on a multi-faceted, concerted effort to create high quality, efficient web […]
What is Pay Per Click and how does it work? Pay Per Click (PPC) or Cost Per Click (CPC) is an internet marketing strategy that involves an fixed fee being charged each and every time someone clicks on an ad. An advertiser can pay on a PPC basis to advertise on a website or display […]
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