Google gave early warning to AdWords clients who are as of yet utilizing their old logins and have not yet refreshed to the free Google account logins. On November first, Google will impair any login that is as yet utilizing the more established Google Ads login and hasn’t refreshed to the new Google AdWords Logins. […]
What is The Definition of Ad Copy? Advertising copy, or ad copy, in digital terms, refers to the text of an online clickable advertisement that will take a user to the advertiser’s website.The ad usually consists of a headline, which is crafted to capture and hold the attention of targeted users, along with one or […]
What is conversion rate optimization? First of all, it’s necessary to understand the definition of the word, “conversion”, as it relates to business operations. A conversion takes place any time a member of a targeted market group interacts in any way that is deemed beneficial or of some sort of value to a company. Simply […]
What can Facebook ads do for your business? In today’s modern world, vast numbers of people spend time each day posting and reading content on social networking sites such as Facebook. When a business considers different channels for marketing, it makes sense to choose outlets that will connect with the largest target audience, delivering the […]
What is Search Engine Optimization and what difference does it make in improving a website and its goals? SEO is a strategy that seeks to maximize productive website traffic and create online presence. Unlike Paid Search, such as Pay Per Click (PPC), SEO relies on a multi-faceted, concerted effort to create high quality, efficient web […]
What is Pay Per Click and how does it work? Pay Per Click (PPC) or Cost Per Click (CPC) is an internet marketing strategy that involves an fixed fee being charged each and every time someone clicks on an ad. An advertiser can pay on a PPC basis to advertise on a website or display […]
How to Make a Successful Facebook Ad 2019 Facebook Ads Manager can be complex yet helpful at the same time. Social media advertisement is more than a trend. It is a fact that people connect to the world through social networks not only to keep in touch with their acquaintances, but to get informed, catch […]
Google Adwords aka Google Ads Cost Features Google Ads Cost is dependent on what keywords you would like to target first and foremost. The cumulative price tag of a cohort over time is composed of the acquisition cost, plus any extra costs that could be repatriated to the cohort. The price covered by the advertiser […]
Pay Per Click will get you the biggest bang for your buck. You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success […]
PPC Campaigns: deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a […]
