Digital Marketing News


Update Your Old AdWords Logins to New Google Account Logins

Posted June 1, 2019

Google gave early warning to AdWords clients who are as of yet utilizing their old logins and have not yet refreshed to the free Google account logins. On November first, Google will impair any login that is as yet utilizing the more established Google Ads login and hasn’t refreshed to the new Google AdWords Logins. […]

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What Is Conversion Rate Optimization And How It Affect A Business?

Posted April 29, 2019

What is conversion rate optimization? First of all, it’s necessary to understand the definition of the word, “conversion”, as it relates to business operations. A conversion takes place any time a member of a targeted market group interacts in any way that is deemed beneficial or of some sort of value to a company. Simply […]

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How Can Facebook Ads Contribute To Business Success

Posted April 29, 2019

What can Facebook ads do for your business? In today’s modern world, vast numbers of people spend time each day posting and reading content on social networking sites such as Facebook. When a business considers different channels for marketing, it makes sense to choose outlets that will connect with the largest target audience, delivering the […]

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Search Engine Optimization (SEO) And Its Importance In The Success Of a Website

Posted April 25, 2019

What is Search Engine Optimization and what difference does it make in improving a website and its goals? SEO is a strategy that seeks to maximize productive website traffic and create online presence. Unlike Paid Search, such as Pay Per Click (PPC), SEO relies on a multi-faceted, concerted effort to create high quality, efficient web […]

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How Can Pay Per Click (PPC) Help Company’s, Bottom Line

Posted April 22, 2019

What is Pay Per Click and how does it work? Pay Per Click (PPC) or Cost Per Click (CPC) is an internet marketing strategy that involves an fixed fee being charged each and every time someone clicks on an ad. An advertiser can pay on a PPC basis to advertise on a website or display […]

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How to Make a Successful Facebook Ad 2020

Posted February 5, 2019

How to Make a Successful Facebook Ad 2019 Facebook Ads Manager can be complex yet helpful at the same time.  Social media advertisement is more than a trend. It is a fact that people connect to the world through social networks not only to keep in touch with their acquaintances, but to get informed, catch […]

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How Much Does Google Ads Cost? | The Ugly Secret Behind Adwords Cost

Posted December 30, 2018

Google Adwords aka Google Ads Cost Features Google Ads Cost is dependent on what keywords you would like to target first and foremost. The cumulative price tag of a cohort over time is composed of the acquisition cost, plus any extra costs that could be repatriated to the cohort. The price covered by the advertiser […]

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Questions to Ask before Starting a PPC Campaign

Posted December 28, 2018

Pay Per Click will get you the biggest bang for your buck.  You may have heard some people tell you that they have benefitted from pay-per-click advertising and some others tell you they have wasted a lot of money on it. It leaves you with this big question, why the wide disparity in the success […]

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Why you Should Leave PPC Management to the Professionals

Posted December 28, 2018

PPC Campaigns: deciding whether to rely on your in-house team to manage your campaigns, or hire PPC experts for the job can be baffling. It takes a lot of experience and understanding of how PPC works, and leaving this complex task in the hands of inexperienced people is not a wise decision. There are a […]

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