Digital Marketing News


Google Shopping & AdWords, Should You?

Posted November 27, 2018

Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing […]

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Target CPA Bidding for Effective Internet Marketing in Florida Based Web Marketers

Posted September 1, 2018

Gazelle Interactive-The Galore for Effective Internet Marketing in Florida Based Web Marketers Delray Beach, Aug 29, 2018 (Issuewire.com)  – Regardless of whether or not you are an up-and-coming start-up or an enterprise, the team at Gazelle Interactive will execute a campaign that is both effective and custom-tailored to your business. Gazelle Interactive is the one-stop venue for […]

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How to Use Target CPA Bidding to Win Conversions on AdWords

Posted May 24, 2018

How to Use Target CPA Bidding to Win Conversions on AdWords If you have a business that enlists the help of a Florida online marketing company, chances are the end goal is conversion generation at a profitable cost per acquisition. Luckily, AdWords has several smart bidding strategies, including target CPA bidding. Previously known as AdWords […]

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Google Confirms Algorithm Update Is about Relevance, Not Quality

Posted May 10, 2018

Google Confirms Algorithm Update Is about Relevance, Not Quality Google’s John Mueller revealed that the algorithm update from March 7th had less to do about targeting low quality sites, and more about content relevance. During a Google Webmaster Hangout on April 6th, Mueller was asked about what happens to websites that were hit by the […]

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How to Increase Business Visibility Online

Posted May 10, 2018

How to Increase Business Visibility Online Sure, you may have a great idea for your own company, but if no one can find your business, does it even exist? Asking yourself whether or not anyone can find your website is currently the most important question when it comes to growing your business. Don’t believe us? […]

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Pay Per Click Companies | Should You or Should You Not?

Posted December 3, 2015

Understanding Google AdWords Pay per click companies are there to make your life easier.  Google AdWords is a type of pay-per-click advertising that allows businesses to publicize their products/services through Google’s search engine and its affiliate sites.  This is done with the use of text ads that users search with keywords related to your business.  […]

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Looking for Better Local SEO Exposure? Google AdWords could be the Answer

Posted December 3, 2015

Local SEO Exposure is the hot item right now.  It is a common misconception that google AdWords are only for large corporations and not for small businesses. On the contrary AdWords are the biggest advertising platforms for small scale business. Here are a few ways in which AdWords improve local SEO exposure: The most valuable […]

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Questions to ask Before Hiring a PPC Agency

Posted November 30, 2015

You may wonder why people hire a PPC agency, after all PPC advertising is a simple process of setting  text or image ads. Well the truth is, to run a successful campaign, a lot of research, planning, and hard work is involved. This is exactly the reason why people depend on professionals to run and […]

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What does the rollout of Google cross-device conversions mean for marketers? | Econsultancy

Posted October 29, 2015

Source:  https://econsultancy.com/blog/67110-what-does-the-rollout-of-google-cross-device-conversions-mean-for-marketers/ What does the rollout of Google cross-device conversions mean for marketers? By Ben Davis @ Econsultancy Cross-device conversions can now be reported at keyword-level in Google’s search, display and shopping ad products. This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisition (CPA) across […]

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On page or Off page SEO, which is important?

Posted October 7, 2015

On-page and off-page Search Engine Optimization are two equally important strategies that help your website perform at its best. Although they are two entirely different strategies, they should be used together to get the best results. On-Page SEO refers to all the things that you implement on your website to help you rank higher. There […]

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