Here is an analogy to successful Google Ad Words approaches which can help you with applying that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Instead of putting all your money on the top 10 most expensive and popular keywords that everyone bids on, smart advertisers segment their markets and hyper-target their highest-performing keywords with their most compelling ads and content while always pruning away their worst performers.
The same should be done with blogger outreach. There will always be blogs that are out of your league and your target audience. Instead of hitting your head against the wall by trying to make it onto TechCrunch and Mashable, learn to segment your blogger list, target more precisely while expanding your pool of bloggers past the top most blogs that tend also to be the most exclusive and difficult to break into — out of your league — to blogs and bloggers who are just starting out, who blog more from passion than ad revenue, and who are naturally more receptive to your content and your message based on a natural affinity.
Affiliate marketers have learned that they can reliably make money by spending money on Google AdWords by finding keyword phrases with such low bids that they can make money from the relatively small commissions or bounty they get from converting the click throughs to sales.
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