AdRoll focuses on retargeting, and reacquiring previous, relevant visitors who have interacted with a website.
This platform allows advertisers to get data, analysis and insights cross-channels, as well as contextual targeting, lookalike targeting and explore customer journeys. Ad Roll permit to browse abandonment, cart abandonment and Cross-channel behavior to optimize campaigns.
AdRoll states that it generates more than $7 billion in revenue for customers.
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