BookBub Ads the perfect space for book marketing professionals. It works as an ad auction platform, so you can choose to run cost per click (CPC) or cost per impression (CPC).
You can run an advertising campaign to promote books by:
- Target by Author, Retailer, and More: target readers by their interests, categories, locations.
- Promote Any Book: you can promote any book that complies with their policies
- Set a Personalized Budget and Schedule: run a campaign adjusting the budget for each ad and schedule them.
- Manage Campaigns Online: update your ads and track the results
They claim 2 billion impressions each month and work with a number of well-known publishers. If you are in the editorial industry, contact Gazelle Interactive to custom a PPC strategy to promote your books with a high ROI.
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